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Advertising

Samsung showcases AI TV in new immersive ad

Samsung has launched a new immersive campaign to mark the launch of its new of the “AI TV era”. In partnership with creative agency BBH Singapore, the technology giant’s latest

Advertising

WATCH: Jose Mourinho stars in new Topps campaign

Topps, the official trading cards and stickers provider for UEFA EURO 2024 has enlisted Jose Mourinho to star in its latest advert. The spot is the latest activity in Topps’ UEFA EURO

Advertising

Samsung mocks Apple’s iPad ad by launching ‘Creativity cannot be crushed’ campaign

Samsung has launched a new campaign poking fun at Apple’s latest advert, ‘Crush’. The campaign, titled ‘Creativity Cannot be Crushed’, was produced by creative agency, BBH USA, and highlights a fundamental truth that creativity

Advertising

Subway’s sets the stage for long-term sports engagement in new ‘Fresh Moves’ campaign

Subway has launched a partnership with GB Basketball, Breaking GB and Skateboard GB to kick off its “Fresh Moves” initiative. As a result, the move will see the fast-food restaurant

Advertising

WATCH: LinkedIn launches ‘That’s Premium’ brand campaign in UK

LinkedIn has launched a new brand campaign, ‘That’s Premium’, in a bid to highlight how its Premium tool offers users a smarter way to unlock new professional opportunities. The campaign,

Advertising

EE Marketing MD: ‘BT’s transformation journey involved not just rebranding but redefining our business’

The Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane has revealed that the rebranding of BT was more than just a cosmetic change, rather it was

Advertising

Samsung Ads UK connects advertisers to missed TV audiences with new Insights Planner tool

Samsung Ads has expanded its Insights Planner tool to all of its UK clients and advertisers, providing CTV insights to help plan future total TV campaigns. According to the advertising arm of

Advertising

Monzo launches ‘Money Never Felt Like Monzo’ brand campaign

Monzo has launched a new brand campaign titled ‘Money Never Felt Like Monzo’. The new campaign, which will run across TV, billboards, radio, playlists, podcasts, social media and online in

Advertising

Apple apologises crush advert that ‘missed the mark’

Apple has apologised for its new advert promoting the new iPad Pro following backlash from creatives. The advert, titled “Crush” features a hydraulic press methodically flattening a collection of instruments, video

Advertising

Yours Clothing unveils inclusive summer campaign featuring plus size influencers

Yours Clothing has enlisted four plus size influencers to launch its new inclusive summer campaign. Featuring in the campaign, which is part of the retailer’s ‘Outsiders’ brand platform, are Kerry

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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