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Microsoft to launch game sales in Xbox app on Android
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Microsoft to launch game sales in Xbox app on Android

Microsoft is advancing its push into mobile gaming by planning to offer game sales through its Xbox App on Android later this year. This announcement came from Xbox president Sarah

Ellie Goulding stars in Peoples Postcode Lottery ad
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Ellie Goulding stars in Peoples Postcode Lottery ad

The People’s Postcode Lottery has teamed up with singer-songwriter Ellie Goulding for a new advertisement, expressing gratitude to its players for their crucial role in supporting UK charities. Developed by

General Mills and ASDA partner for £7m breast cancer charity drive
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General Mills and ASDA partner for £7m breast cancer charity drive

General Mills has announced its ongoing collaboration with ASDA’s Tickled Pink campaign, aiming to raise £7 million throughout October for national breast cancer charities. By backing this initiative, General Mills

Twitch streamers urged to join BHF’s CPR campaign to save lives
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Twitch streamers urged to join BHF’s CPR campaign to save lives

Twitch streamers are being called upon to help save lives by joining an award-winning CPR campaign from the British Heart Foundation (BHF) and media agency PHD. The initiative encourages streamers

QVC UK launches first-ever radio sponsorship with Bauer Media
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QVC UK launches first-ever radio sponsorship with Bauer Media

QVC UK has launched its first-ever radio sponsorship campaign in collaboration with Bauer Media, targeting listeners on Magic Radio and Greatest Hits Radio. The campaign is aimed at reaching Gen

Spotify launches new ad for World Mental Health Day
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Spotify launches new ad for World Mental Health Day

Spotify has marked World Mental Health Day on October 10th with the launch of its latest mental health campaign, Take A Beat. The global initiative, which will span over 20

X reinstated in Brazil after suspension
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X reinstated in Brazil after suspension

Social platform X (formerly Twitter) has been reinstated in Brazil, more than a month after it was initially suspended. Brazil’s supreme court announced yesterday that Elon Musk’s company “complied with

Waitrose remixes S Club 7 hit in new ad
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Waitrose remixes S Club 7 hit in new ad

Waitrose has launched a new campaign, starring S Club 7. Developed in collaboration with creative agency Wonderhood Makers, the campaign features the rebranded S Club teaming up with DJ Jax

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New Visa ad encourages Gen Z to start side hustles

Visa has partnered with LADBible and The Sidemen to launch a new ad aimed at encouraging young people to pursue side hustles. Featuring The Sidemen, the film intends to offer

Ant and Dec star in Santander’s new learning initiative
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Ant and Dec star in Santander’s new learning initiative

Santander has introduced its free online learning platform, Santander Open Academy, in a new ad featuring TV duo Ant and Dec. Developed by House 337, produced by Mitre Studios, and

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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