Avon appoints CMO Kristof Neirynck to CEO

Cosmetics company, Avon, has promoted its Chief Marketing Officer Kristof Neirynck as its new Chief Executive Officer. He succeeds Angela Cretu, who has been with the company for over 25 years. Neirynck


Smirnoff global campaign celebrates social connections

Vodka brand, Smirnoff, has launched a series of activations to champion the power of the collective and reignite social connections around the world in a celebration of the spark that’s


Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place


BAT launches multichannel campaign calling for new regulations on vaping

BAT, the UK’s largest listed tobacco and vaping company, has launched a multichannel media campaign urging for the introduction of new regulations. The campaign, which is running across UK newspapers,


Aldi and Kevin the Carrot launch Pinterest campaign featuring secret Christmas board

Aldi and Kevin The Carrot have partnered with Pinterest to celebrate Aldi’s festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time, including Lead Generation Ad,


Dentsu launches sustainability and climate change upskilling program

Marketing and advertising network, Dentsu, has joined Generation C, a climate education provider, to develop a series of fully-funded interdisciplinary resources intended to upskill young people across the UK on


Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 – report

With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid


Toyota launches Grand Highlander campaign across Uber Eats and Rides

Toyota has launched a campaign for its 2024 Toyota Grand Highlander across Uber Eats and Rides. The holistic campaign uses Uber’s first-party data to engage audiences across multiple touch points. On Uber


Greater Anglia launches ‘The Wonder of Christmas’ campaign

Greater Anglia, the train operating company covering London and East Anglia, has launched a festive 30-second spot, ‘The Wonder of Christmas’. Created by independent creative agency, Atomic London, the ad

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