BAT launches multichannel campaign calling for new regulations on vaping

BAT, the UK’s largest listed tobacco and vaping company, has launched a multichannel media campaign urging for the introduction of new regulations. The campaign, which is running across UK newspapers,


Aldi and Kevin the Carrot launch Pinterest campaign featuring secret Christmas board

Aldi and Kevin The Carrot have partnered with Pinterest to celebrate Aldi’s festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time, including Lead Generation Ad,


Dentsu launches sustainability and climate change upskilling program

Marketing and advertising network, Dentsu, has joined Generation C, a climate education provider, to develop a series of fully-funded interdisciplinary resources intended to upskill young people across the UK on


Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 – report

With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid


Toyota launches Grand Highlander campaign across Uber Eats and Rides

Toyota has launched a campaign for its 2024 Toyota Grand Highlander across Uber Eats and Rides. The holistic campaign uses Uber’s first-party data to engage audiences across multiple touch points. On Uber


Greater Anglia launches ‘The Wonder of Christmas’ campaign

Greater Anglia, the train operating company covering London and East Anglia, has launched a festive 30-second spot, ‘The Wonder of Christmas’. Created by independent creative agency, Atomic London, the ad


Cadbury celebrates Dairy Milk Coin UK return with festive campaign

Cadbury has launched a campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas. After almost a decade away from UK shelves, Cadbury is bringing back its


Kettle launches £500,000 Christmas campaign

Crisp brand, Kettle is launching a £500,000 multichannel campaign in the run-up to Christmas. The campaign, a celebration of food’s joyful role during the festive period, aims to ensure Kettle


Gazza stars in Rangers’ Christmas social ad campaign

Rangers Football Club has released a Christmas ad starring fans alongside players past and present in a coming together that aims to show that the club is one big family. Seven of

Member Content Run better app retargeting campaigns in 2024 with Remerge’s new guide

Run better app retargeting campaigns in 2024 with Remerge’s new guide

App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their

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