Yahoo Advertising unveils new AI suite

Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP. Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving


Whatsapp drafts in Dentsu to engage customers and offer more personalised services

Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond


Snapchat debuts Bitmoji Beauty Drop in partnership with e.l.f Cosmetics

Snapchat and e.l.f Cosmetics has launched the first-ever Bitmoji Beauty Drop to showcase the beauty brand products for a limited time. Bitmoji Drops are exclusive digital fashion or beauty items


Samsung: ‘2024 will be the year of AI’

Samsung has predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”. Speaking to Mobile Marketing Magazine, Samsung Marketing and Omnichannel Director, Annika Bizon said:


WATCH: Apple ensures user voice is ‘never lost’ in new ad

Apple has released a new advert to promote its new software update, showcasing voice-preservation technology which allows users to recreate their own voice to ensure that it’s”never lost”. Directed by


Ofcom: Half of internet users worry about Gen AI’s impact on society

Ofcom has revealed that 58% of internet users are concerned about the future of Generative AI in society. According to Ofcom’s 2023 Online Nation report, internet users are “conscious” of the


Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place


3DLook enters strategic partnership with Bershka

3DLook, which specialises in AI-powered mobile body scanning and virtual try-on solutions, has announced a strategic partnership with Bershka, a leading fashion brand under the Inditex (ITX) umbrella. The collaboration


SurveyMonkey launches Build with AI survey-creation feature

Online surveys firm, SurveyMonkey, has released Build with AI, a new survey-creation feature powered by AI research and deployment company, OpenAI. Build with AI, the newest capability in the SurveyMonkey Genius line-up

Member Content The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

Acorn-i, the leading technology-driven eCommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within

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