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AI

Matalan leverages AI for hyper-localised audio adverts

Home and fashion retailer Matalan has launched an innovative AI-powered audio campaign set to air across both linear and digital channels. The work was developed in collaboration with Havas Media

Telesign launches ‘Trust Alliance’ to highlight best practices in digital trust

Software company Telesign has launched the Trust Alliance, a network of global digital trust experts dedicated to sharing insights and best practices. This initiative aims to help organisations enhance fraud

Reforged Labs to advance AI tools with $3.9m in fresh funding

Generative AI platform Reforged Labs has secured $3.9 million in seed funding, led by global venture capital firm DCM. The company plans to channel the investment into advancing its video

Asos enhances AI initiatives with Microsoft partnership

Microsoft has signed a new three-year AI agreement with Asos to support the retailer’s commitment to “operational excellence, efficiency, and data-driven decision-making.” As an “early technology adopter,” Asos is already

Google pulls AI Olympics ad amid backlash

Google has pulled an Olympics advertisement for its Gemini AI chatbot following backlash from the public. The ad, which featured a girl using AI to write a fan letter, titled

OpenAI launches advanced Voice Mode to Plus users

OpenAI has begun the rollout of its advanced Voice Mode to a select group of ChatGPT Plus users. According to the AI giant, the new mode enables more natural, real-time

OpenAI tests new AI search features

OpenAI has announced it is currently testing a new prototype called SearchGPT, which introduces advanced AI search capabilities that may eventually be integrated into ChatGPT. According to the AI giant,

Global regulators sign joint agreement to address AI risks

Regulators from the UK, US, and European Union (EU) have signed a joint agreement to promote AI safety and competitiveness. This agreement, endorsed by the UK Competition and Markets Authority

Salesforce launches first fully autonomous AI agent

Salesforce has launched its first fully autonomous artificial intelligence (AI) agent. As a result, the new tool, named the Einstein Service Agent, aims to replace traditional chatbots by comprehending and

Moloco partners with Topsort to enhance AI-powered retail media solutions

Moloco has made a strategic investment in Topsort, a retail media infrastructure company. As a result, the partnership will combine Moloco’s advanced machine learning technology with Topsort’s auction-based algorithms and

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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