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AI

Reddit and OpenAI launch advertising partnership

Reddit has announced OpenAI as its new advertising partner. As part of the collaboration, the social media giant will offer its content and new products to ChatGPT to help users

OpenAI rival Anthropic taps Instagram Co-Founder Mike Kreiger

OpenAI’s rival Anthropic has appointed Instagram’s Co-Founder, Mike Krieger, as its new Chief Product Officer. In his new position, Krieger will oversee the company’s product engineering, product management and product

Q&A: Adobe VP of Marketing on the cornerstones of AI – responsibility, accountability & transparency

Mobile Marketing Magazine sits down with Adobe’s, Vice President of Marketing Strategy and Communications, Stacy Martinet to address the implications of AI on deepfakes, the fusion of AI and storytelling and

Google launches AI-based search for US users

Google has announced it is incorporating Generative AI (GenAI) into its search engines for US users. During the technology giant’s annual I/O developer conference, Google CEO, Sundar Pichai revealed the expansion of AI tools

TikTok to automatically label AI-generated content

TikTok has become the first social media platform to automatically label AI-generate content. According to the social media giant, the move is to provide users with more transparency and literacy around

Google incorporates AI tools on mid-tier Pixel

Google has incorporated a range of AI tools already offered in its most advanced smartphones in the upcoming Pixel 8a. The device, which is now available for pre-orders, will now

Meta launches AI features for advertisers

Meta has unveiled a raft of AI-powered features tailored to advertisers offering full image and text generation. According to the technology giant, new tools and features will be added to the platform to make them

Estée Lauder taps Gen AI in partnership with Microsoft

Estée Lauder Company (ELC) has announced it is increasing investment in AI technology via its new partnership with tech giant, Microsoft. As a result of the partnership, the cosmetics giant

Verizon CEO praises AI’s role in network evolution and tariff innovation

Verizon CEO Hans Vestberg has emphasised the transformative possibilities of utilising Gen AI throughout its network. While discussing the company’s Q1 performance, Vestberg revealed the telecoms giant is taking a three-step approach

Nationwide embraces AI for clearer messaging amid ad ban

Nationwide has turned to AI to help assist with its communications following two of its adverts being banned for being “misleading”. As a result, the building society has launched a

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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