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Universal and DreamWorks launch Shrek Swamp Tycoon on Roblox

Universal Studios and DreamWorks has launched an immersive gaming experience on Roblox, Shrek Swamp Tycoon. In partnership with international game development studio, The Gang, Shrek Swamp Tycoon is the first

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Taboola to oversee ads in Apple News and Stocks

Taboola has partnered with technology giant, Apple to power native advertising for the Apple News and Apple Stock apps, including in the UK. According to Axios, the move will provide

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Data: In-app spending surges by 15% in Q4 2023

In-app consumer spending rose by 15% year-over-year in Q4 last year, new research has revealed. According to AppsFlyer‘s 2024 edition of its State of eCommerce App Marketing report, iOS users saw a

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Adverity promotes CMO Harriet Durnford-Smith the role of COO

Integrated data platform Adverity has promoted its CMO, Harriet Durnford-Smith, to Chief Operating Officer, with immediate effect. In her new position, Durnford-Smith will be responsible for operational alignment, translating and

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Ericsson and Oppo sign global patent cross license deal

Ericsson and Oppo have signed a multi-year global patent cross-license agreement, covering mobile technologies including 5G. As a result Oppo will collaborate on several 5G-related projects such as device testing,

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Roblox unveils advanced analytical tools for developers

Roblox has launched a new set of analytical tools to assist developers in optimising in-game experiences. In a bid to enhance player engagement, the tools, named Economy and Funnel event

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Revolut promotes Antoine Le Nel to Chief Growth & Marketing Officer

Revolut has promoted Antoine Le Nel, who previously served as Vice President of Growth & Partnerships, to Chief Growth & Marketing Officer. In this expanded role, Le Nel will oversee

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Vodafone partners with Meta to boost network capacity across Europe

Vodafone has launched new initiative to increase network capacity for all mobile customers, enhancing the ability to view more high-quality short videos, in partnership with Meta. As a result, the

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Three UK becomes Principal Partner of Chelsea FC Women

Three UK has become the Principal Partner of Chelsea Women’s, with the telecoms giant now sponsoring the team’s training kit. Continuing as the Official Telecommunications Partner of Chelsea Football Club,

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EE anticipates ‘busiest weekend ever’ for data consumption

EE has anticipated its busiest weekend ever for data consumption amid the summer of sports. In a busy weekend for British sports, which will see England play in the Euro

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