Connected World

Deezer taps Global UK as exclusive ad sales partner
Connected World

Deezer taps Global UK as exclusive ad sales partner

Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK. As a result, all of Deezer’s audio content, both online and

Sky Media partners with Captify to enhance search behavior targeting
Connected World

Sky Media partners with Captify to enhance search behavior targeting

Sky Media has partnered with Captify to enhance its Search Behaviour Targeting, offering brands more tailored targeting capabilities. The partnership, which launched last year, allows advertisers to leverage Captify’s extensive range

Telegram CEO predicts one billion users within a year
Connected World

Telegram CEO predicts one billion users within a year

The founder of messaging app Telegram, Pavel Durov, has predicted the platform will reach one billion monthly users within a year. In an interview posted on Durov’s X account, formerly Twitter, he

Vodafone Business appoints Marika Auramo as CEO
Connected World

Vodafone Business appoints Marika Auramo as CEO

Vodafone Business has named Marika Auramo as CEO, with effect from 1 July 2024. Auramo, who has over 25 years of experience in the global IT industry, will also become

Snap and Snowflake launch partnership to mitigate signal loss
Connected World

Snap and Snowflake launch partnership to mitigate signal loss

Snap has been announced as a key mobile platform partner for Snowflake’s Marketing Data Cloud to bring advertisers encrypted, privacy-safe, and effective ad solutions and signal measurement. This will enable

Specsavers launches new Roblox Obb
Connected World

Specsavers launches new Roblox Obb

Specsavers has launched a new branded obstacle course game and virtual merchandise giveaway on Roblox. ‘Specsavers Obby’ has been launched to mark the high-street retailer’s commitment to educating younger generations

VMO2 partners with ONS to support the UK Government with mobility insights
Connected World

VMO2 partners with ONS to support the UK Government with mobility insights

Virgin Media O2 Business has launched its partnership with the Office for National Statistics (ONS) to provide mobility data. As a result, the anonymised data, which will be available on

Vodafone and Nokia test new tech to prevent video and gaming lag
Connected World

Vodafone and Nokia test new tech to prevent video and gaming lag

Vodafone and Nokia have joined forces to test new internet technology to improve online gaming and video calling, preventing lags. In the first test of its kind using all elements

Pets at Home launches Heart partnership
Connected World

Pets at Home launches Heart partnership

Pets at Home has launched a new multi-year campaign with media and entertainment group, Global. Following a competitive pitch, Pets at Home’s media agency, Carat UK, successfully secured exclusive sponsorship

Snap launches new brand safety solutions in partnership with IAS
Connected World

Snap launches new brand safety solutions in partnership with IAS

Snap has launched new brand safety solutions in partnership with Integral Ad Science (IAS). The partnership will give advertisers transparency into the percentage of safe and suitable content their ads

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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Resources

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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