Connected World

Channel 4 poaches Spotify exec as CCO
Connected World

Channel 4 poaches Spotify exec as CCO

Channel 4 has appointed Rak Patel as Chief Commercial Officer. Currently Spotify’s head of sales EMEA, Patel will join Channel 4 in January and report directly to the broadcaster’s CEO,

Amazon hires ex-Microsoft exec as new VP
Connected World

Amazon hires ex-Microsoft exec as new VP

Former Microsoft gaming executive J Allard has joined Amazon as vice president of product, specifically within the Devices and Services team, which oversees products like Echo and Alexa. Known for

Epic Games CEO declares firm ‘financially sound following raft of job cuts
Connected World

Epic Games CEO declares firm ‘financially sound following raft of job cuts

Epic Games CEO Tim Sweeney announced that the company is now “financially sound”. During a presentation at Unreal Fest 2024, he reflected on the company’s situation in 2023, and noted

Luxe Collective partners with eBay UK
Connected World

Luxe Collective partners with eBay UK

Pre-owned luxury platform Luxe Collective has partnered with eBay UK to power the platform’s newly launched consignment service. This service allows users to sell luxury items, starting with designer handbags,

Vinted unveils new electronics category
Connected World

Vinted unveils new electronics category

Vinted has introduced a dedicated Electronics category, aiming to streamline the buying and selling process for tech enthusiasts. The platform, known for its focus on fashion, has now expanded into

Remedy secures €15m loan from Tencent
Connected World

Remedy secures €15m loan from Tencent

Finnish developer Remedy has secured a €15 million loan from Tencent. The move will be converted into approximately 811,110 new shares, representing 5.98% of the company’s total shares, under a

Zapbox teams up with GameStop
Connected World

Zapbox teams up with GameStop

Zapbox has announced its new partnership with gamestop.com. This launch is a major step toward bringing advanced XR technology to consumers across the U.S. and Canada, with in-store availability planned

Merge Games shuts down weeks after layoffs
Connected World

Merge Games shuts down weeks after layoffs

Merge Games is shutting down, just weeks after a round of layoffs and the closure of its office. The independent publisher shared the news in a statement on social media.

Tesco Media and Insight Platform expands partnership with The Trade Desk
Connected World

Tesco Media and Insight Platform expands partnership with The Trade Desk

Tesco Media and Insight Platform, powered by dunnhumby, has strengthened its collaboration with The Trade Desk, enabling advertisers to directly access high-quality, anonymised audience segments on the platform. This enhanced

Digiseg and PubMatic launch IP-based data integration
Connected World

Digiseg and PubMatic launch IP-based data integration

Digiseg, a leading audience data company, and PubMatic have announced the introduction of an IP-based data integration across Europe. This partnership marks a significant development for media buyers, as PubMatic

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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