Connected World

Odeeo secures $5M to boost audio ads in mobile games
Connected World

Odeeo secures $5M to boost audio ads in mobile games

Odeeo has secured $5 million to expand its global operations and improve its non-intrusive audio ads for mobile games. The funding round, led by Atinum Investments, will enable the company

Creative UK launches support fund for creative industries
Connected World

Creative UK launches support fund for creative industries

Creative UK has introduced a new funding initiative aimed at supporting game developers and other creative businesses in North East England. In collaboration with the North East Combined Authority, the

Deutsche Telekom and Saatchi & Saatchi launch .mem
Connected World

Deutsche Telekom and Saatchi & Saatchi launch .mem

mem, the world’s first Artificial Intelligence (AI) add-on for WhatsApp, which allows users to transform group chat highlights into video memories, has launched in partnership with Deutsche Telekom and creative

Storyblok appoints ex-Adobe Marketing VP as new CMO
Connected World

Storyblok appoints ex-Adobe Marketing VP as new CMO

Storyblok has appointed Mark Wheeler as its new CMO. Wheeler brings a wealth of CMS industry experience, having served as a Marketing Director at Adobe for seven years and as

Savvy Games Group and Xsolla partner to boost Saudi Arabia’s gaming industry
Connected World

Savvy Games Group and Xsolla partner to boost Saudi Arabia’s gaming industry

Savvy Games Group and Xsolla have announced a partnership aimed at bolstering the games industry in Saudi Arabia and the wider Middle East. The pair will create an incubator, an

BT Wholesale welcomes Zoiko Telecom to Partner Plus
Connected World

BT Wholesale welcomes Zoiko Telecom to Partner Plus

BT Wholesale has welcomed Zoiko Telecom,into its Partner Plus program. This partnership grants Zoiko Telecom access to EE, allowing it to deliver faster connectivity and a broader range of services

HubSpot launches AI Search Grader
Connected World

HubSpot launches AI Search Grader

HubSpot has launched a new tool designed to help marketers assess brand visibility and sentiment within AI chatbots. The new AI Search Grader by HubSpot simplifies the process of understanding

VMO2 marketing boss exits after 25 years
Connected World

VMO2 marketing boss exits after 25 years

Simon Groves, Virgin Media O2’s director of brand and marketing, has departed the company nearly 25 years after first joining O2. Groves began his journey with O2 in 2000 as

Channel 5 to rebrand as ‘5’
Connected World

Channel 5 to rebrand as ‘5’

Channel 5 is set to merge its linear broadcasting operations with its My5 streaming service under a single brand starting next year. As part of the rebranding, the unified identity

Meta’s proposals on advertising data use accepted by CMA
Connected World

Meta’s proposals on advertising data use accepted by CMA

The Competition and Markets Authority (CMA) has accepted Meta’s proposals to alter how it uses customers’ advertising data on Facebook Marketplace. Earlier this year, the social media giant committed to

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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