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Spotify launches new in-house agency, Creative Lab

Spotify has launched a new in-house creative agency, Creative Lab. According to the streaming giant, the move has been launched to collaborate with brands and agencies, driving creativity and enabling

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Samsung Ads unveils Smart Outcomes solution

Samsung Ads Europe has launched a new machine-learning advertising solution for clients, ‘Smart Outcomes’, allowing advertisers to automatically optimise CTV campaigns. According to Samsung Electronic’s advertising arm, the move utilises

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Cannes Lions 2024: Industry experts reveal top priorities

Mobile Marketing Magazine asks industry experts about the key themes that should take priority as they prepare for the biggest celebration in marketing, Cannes Lions. Subscribe to Mobile Marketing Magazine

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Voodoo acquires BeReal for €500m

Photo sharing app BeReal has been acquired by French app developer Voodoo for €500 million. The move, which marks Voodoo’s continued expansion into consumer apps, will be well-positioned to maximise

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Nokia CEO makes ‘world’s first live immersive voice and audio call’

Nokia has claimed to make the world’s first live immersive voice and audio call over a cellular network. The call was made possible by the telecom giant’s new Immersive Voice

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WATCH: Revolut enlists Munya Chawawa to launch latest ad

Revolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing more than one character, like

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Vidmob partners with Realeyes to boost attention performance

Vidmob has announced a new partnership to integrate Realeyes’ attention metrics into its creative data platform. As a result, the partnership will combine the two firms’ technology to boost attention

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Alphabet appoints Anat Ashkenazi as new CFO

The parent company of Google, Alphabet has appointed Anat Ashkenazi as its new Chief Financial Officer. Ashkenazi joins the technology giant from pharmaceutical company Eli Lilly, where she was Executive

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GSMA Director General Mats Granryd exits

Mobile network association, GSMA has announced Director General Mats Granryd will step down from his role at the end of March next year. Having held the position for nine years,

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WATCH: Roman Kemp stars in Vodafone’s ‘The Nation’s Network’ campaign

Vodafone has launched a new brand campaign, ‘The Nation’s Network’, starring television and radio presenter, Roman Kemp. ‘The Nation’s Network’ campaign, in partnership with creative agency Leo Burnett, will run

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