Guest Columns Archives - Mobile Marketing Magazine

Guest Columns

How Does SKAN Work?

Grant Simmons, VP, Kochava Foundry, explains how the firm’s Ultimate Marketer’s Guide to SKAdNetwork (SKAN) can help marketers navigate Apple privacy-centric ad attribution framework. In the evolving landscape of digital

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Guest Columns

AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry

Robert Wildner, Co-founder and CEO at Avow, explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games. The mobile gaming

Guest Columns

How Warrior unlocked a new revenue channel

Adam Aubrey, Head of e-Commerce at KBF Enterprises, home of sports nutrition brand, Warrior, examines how it overhauled its mobile marketing strategy. Warrior is one of the fastest-growing supplement businesses

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Guest Columns

Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect. The holiday season, filled with

Guest Columns

Four risks Wizz took to grow its app to 16m users – and why they keep coming back

Wizz CEO, Aymeric Roffé, says that if you want to keep your app users coming back, it’s important to find out what they like, and don’t like, about the app

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Guest Columns

Usability in martech: Making a marketer’s life easier

On World Usability Day ,Katerina Matthaiou, Head of Product and Growth at Upstream, discusses seven components that make a martech platform’s User Experience stand out. The slogan of November 9th,

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Guest Columns

Why you need a user acquisition audit for your mobile app in 2023

Luisa Ronchi, Director of App Store Optimisation (ASO) and User Acquisition at ConsultMyApp, explains how a user acquisition audit can evaluate the effectiveness of current strategies and identify opportunities to boost

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Guest Columns

Achieving success in scaling paid user acquisition: A fresh 5-step approach

Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step framework for elevating your paid user acquisition efforts. Merely incorporating mobile app paid user acquisition into your holistic approach

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Guest Columns

Performance vs. Growth – Two sides of the same coin?

Amish Zinzuwadia, Paid UA Lead at Yodel Mobile, looks at the differences between Performance and Growth Marketing, and explains how they complement each other in a successful app marketing strategy.

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Guest Columns

Holiday season: Top ASO & ASA strategies from leading app marketers

Jay Bugeja, Content Executive at Yodel Mobile, looks ahead to the company’s upcoming webinar offering advice on how to get your holiday season app marketing strategy in place. The holiday

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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