Member Content

Member Content Limelight launches rebrands for fifth anniversary
Mobile Marketing

Limelight launches rebrands for fifth anniversary

Programmatic enabler Limelight Inc., formerly Project Limelight, has launched a rebrand to celebrate its fifth anniversary. Limelight Inc. helps companies in the ad tech ecosystem to navigate the complex programmatic

Member Content Enhancing the Ad Creatives Development Process for Effective Paid Campaigns in 2024
Mobile Marketing

Enhancing the Ad Creatives Development Process for Effective Paid Campaigns in 2024

By Lorenzo Rossi, co-founder at REPLUG Ad creatives are a foundation for the success of paid ad campaigns, as they directly influence the audience’s captivation and conversion rates. This in-depth

Member Content Combine gaming and non-gaming app marketing best practices to rocket your results
Mobile Marketing

Combine gaming and non-gaming app marketing best practices to rocket your results

By Mike Rhodes Mobile gaming apps have been around longer than mobile phones. Little wonder that mobile gaming app marketers take data seriously and analyze it constantly. They have been

Member Content Debunking 7 Common Misconceptions About Mobile OEM Advertising
Mobile Marketing

Debunking 7 Common Misconceptions About Mobile OEM Advertising

Unsure if mobile OEM advertising is right for your app? Mobile advertising expert and AVOW CEO Robert Wildner clears up the confusion about this powerful strategy to help you decide.

Member Content GumGum merges Playground xyz’s APAC media business
Mobile Marketing

GumGum merges Playground xyz’s APAC media business

Global digital advertising platform, GumGum had announced the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions

Member Content Multilocal integrates with Onetag to simplify access to high-quality inventory
Mobile Marketing

Multilocal integrates with Onetag to simplify access to high-quality inventory

Programmatic specialist, Multilocal, has announced a global integration with AI-powered curation platform Onetag. As a result, Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s

Member Content Why AdX’s new in-stream classification provides opportunity, not disaster
Mobile Marketing

Why AdX’s new in-stream classification provides opportunity, not disaster

By Nick Evans,  Product Manager at Picnic In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift

Member Content impact.com appoints Nikolai Lundstrøm Brink as Country Manager of Denmark
Mobile Marketing

impact.com appoints Nikolai Lundstrøm Brink as Country Manager of Denmark

Partnership managment platform, impact.com, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the

Member Content The Digital Markets Act: What a difference a month makes
Mobile Marketing

The Digital Markets Act: What a difference a month makes

By Robert Wildner, CEO and Co-Founder at AVOW One month into the EU’s Digital Markets Act (DMA), AVOW CEO Robert Wildner examines the initial impact and ongoing adjustments as tech

Member Content Preciso announces new integrated solution to deliver next-level native advertising
Mobile Marketing

Preciso announces new integrated solution to deliver next-level native advertising

Preciso has launched a new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend.  With consumers becoming less tolerant of

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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