App Marketing

Data: 43% of Gen Z gamers find in-game ads ‘disruptive’
App Marketing

Data: 43% of Gen Z gamers find in-game ads ‘disruptive’

Nearly half (43%) of Gen Z gamers have revealed they find advertising in games “so disruptive it ruins the experience”, according to new data. According to The ZBD Gen Z Gamer Study, which is based on a

Subscrible launches first ad-free game catalogue
App Marketing

Subscrible launches first ad-free game catalogue

Subscrible has launched the gaming industry’s first ad-free game catalogue app. With over 15,000 users already onboard, the platform features popular titles like Archero, Asphalt, and Fantastic Jewel Lost Kingdom, alongside

TikTok agrees new licensing deal with Universal Music Group
App Marketing

TikTok agrees new licensing deal with Universal Music Group

TikTok has agreed a new licensing deal with Universal Music Group (UMG). Under the agreement, both companies will collaborate on exploring monetisation avenues by harnessing the social media giant’s expanding

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character
App Marketing

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character

Footballer Erling Haaland is to become a video game character as part of a new partnership with mobile game Clash of Clans. As a result, the partnership will see the

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI
App Marketing

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI

Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye. As a result, the parent company of Tesco Mobile will

Supercell unveils first global game in over 5 years
App Marketing

Supercell unveils first global game in over 5 years

Finnish mobile game giant, Supercell, has announced the global launch of Squad Busters, marking its first global game release in over five years. The launch, which follows several rounds of positive reception from its player

StockX unveils immersive shopping app for Apple Vision Pro
App Marketing

StockX unveils immersive shopping app for Apple Vision Pro

Online marketplace StockX has unveiled a new immersive shopping app for the Apple Vision Pro. As a result, the experience invites users to immerse themselves in contemporary culture through an

TikTok Shop launches new ‘Preowned Luxury’ category
App Marketing

TikTok Shop launches new ‘Preowned Luxury’ category

TikTok Shop has launched a pre-loved category on the app, in partnership with five second-hand luxury resellers. As a result, users will now be able to shop second-hand designer items

Meta suspends Threads in Turkey
App Marketing

Meta suspends Threads in Turkey

Meta has temporarily suspended Threads in Turkey following an order from the Turkish Competition Authority (TCA). With effect from 29 April, the technology giant announced the shutdown in response to

Steven Bartlett launches global podcast startup
App Marketing

Steven Bartlett launches global podcast startup

The Diary of a CEO host and Dragons Den star, Steven Bartlett has teamed up with former global Acast execs Georgie Holt and Christiana Brenton to launch a new global

More Stories

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

Watch now

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Watch now

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Watch now

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Watch now

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Watch now

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Watch now

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

Watch now

Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

Watch now

Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

Watch now

Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

Watch now

Member Content

Popular Topics

Industry insights and expert opinions across a range of different topics in the mobile marketing world

Advertising ➔

AI ➔

Analysis ➔

App Marketing ➔

AR/VR ➔

Beacons ➔

Case Studies ➔

Connected World ➔

Data Privacy ➔

Events ➔

Guest Columns ➔

Hardware ➔

Location ➔

mCommerce ➔

Member Content ➔

Messaging ➔

Metaverse ➔

Mobile Money ➔

News ➔

Social & Influencer Marketing ➔

Stats ➔

Sustainability ➔

Videos ➔

Whitepapers ➔

Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

Download now

The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

Download now

Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

Download now

The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

Download now

Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

Download now

No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

Download now

2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

Download now

2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

Download now

Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

Download now

Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

Download now

Complete the form below:

Array