TikTok has been attributed to driving footfall to the cinema, according to new data. In first-of-its-kind study in the UK, TikTok partnered with LiveRamp to analyse 12 film campaigns to
Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State
Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they
After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital
With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid
SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the acquisition creates the
More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a
AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the
In the five and a half years since GDPR (General Data Protection Regulation) came into force in the UK, the most popular social media platforms (Facebook, Instagram, TikTok, Whatsapp, and
The UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 to reach a total of almost £9bn, according to the latest Advertising Association/WARC Expenditure
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research