Data: Advertising budgets impacted by privacy legislation & signal loss

Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State


Data: 67% of Brits consider nudge tactics as ‘misleading’

Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they


UK Cyber Weekend online shopping spend up 5 per cent year-on-year – report

After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital


Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 – report

With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid


SplitMetrics acquires App Radar in seven-figure deal

SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the acquisition creates the

Member Content Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds

Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a


Economic downturn causes declines in app install ad spend budgets – report

AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the


Facebook, Instagram, TikTok, Whatsapp, and X rack up €2.9bn in GDPR fines – report

In the five and a half years since GDPR (General Data Protection Regulation) came into force in the UK, the most popular social media platforms (Facebook, Instagram, TikTok, Whatsapp, and


UK ad spend up 1 per cent in Q2 2023 at almost £9bn – AA/WARC report

The UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 to reach a total of almost £9bn, according to the latest Advertising Association/WARC Expenditure


Report reveals excitement and concerns over generative AI

Publicis Sapient has released the results of a survey of 10,957 consumers in seven countries on how they view (and use) generative AI, and how brands can harness the new technology

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