Optimising app icons can lead to up to 25% more user acquisition, new research by SplitMetrics has revealed. These insights come from the latest ASO Benchmarks & Mobile Trends Report
Gen Z’s and Millenials are more likely to use social media during popular events such as the Olympics, new research has revealed. According to Censuswide, nearly two-thirds (62%) of Brits
In-app consumer spending rose by 15% year-over-year in Q4 last year, new research has revealed. According to AppsFlyer‘s 2024 edition of its State of eCommerce App Marketing report, iOS users saw a
Mobile games are leading the way in licensing collaborations, new research has revealed. According to Layer Licensing’s, Licensing in Games Collab Tracker, almost three-quarters (71%) of IP integrations are in
Retailers are increasingly investing in social media marketing in a bid to attract more customers and boost loyalty, new research has revealed. In a survey of 500 UK retailers commissioned
Apple’s latest advert, “Worlds Made on iPad” has ranked lower than its Crush campaign, which received backlash from creatives. According to the marketing platform, System1, which ranks individual ads on
Nearly half (42%) of channel resellers see cyber-security as a top concern, new research has revealed. According to a new report by BT Wholesale, managing risk is an overarching concern,
TikTok has been attributed to driving footfall to the cinema, according to new data. In first-of-its-kind study in the UK, TikTok partnered with LiveRamp to analyse 12 film campaigns to
Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State
Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support