After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital
With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid
SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the acquisition creates the
More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a
AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the
In the five and a half years since GDPR (General Data Protection Regulation) came into force in the UK, the most popular social media platforms (Facebook, Instagram, TikTok, Whatsapp, and
The UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 to reach a total of almost £9bn, according to the latest Advertising Association/WARC Expenditure
Publicis Sapient has released the results of a survey of 10,957 consumers in seven countries on how they view (and use) generative AI, and how brands can harness the new technology
The latest global PPC report by DataFeedWatch.com reveals a 7 percentage point drop in the use of search-based channels by advertisers in 2023. This shift is accompanied by a rise
The UK’s digital ad market attracted £13.8bn of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update. The data shows that
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry