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Optimised app icons can boost user acquisition by 25%, study finds
Stats

Optimised app icons can boost user acquisition by 25%, study finds

Optimising app icons can lead to up to 25% more user acquisition, new research by SplitMetrics has revealed. These insights come from the latest ASO Benchmarks & Mobile Trends Report

Data: Gen Z and Millennials screen time surges during Olympics
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Data: Gen Z and Millennials screen time surges during Olympics

Gen Z’s and Millenials are more likely to use social media during popular events such as the Olympics, new research has revealed. According to Censuswide, nearly two-thirds (62%) of Brits

Data: In-app spending surges by 15% in Q4 2023
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Data: In-app spending surges by 15% in Q4 2023

In-app consumer spending rose by 15% year-over-year in Q4 last year, new research has revealed. According to AppsFlyer‘s 2024 edition of its State of eCommerce App Marketing report, iOS users saw a

Data: Mobile games dominate with 71% of IP integrations
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Data: Mobile games dominate with 71% of IP integrations

Mobile games are leading the way in licensing collaborations, new research has revealed. According to Layer Licensing’s, Licensing in Games Collab Tracker, almost three-quarters (71%) of IP integrations are in

Data: Retailers heavily investing in social media marketing to boost loyalty
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Data: Retailers heavily investing in social media marketing to boost loyalty

Retailers are increasingly investing in social media marketing in a bid to attract more customers and boost loyalty, new research has revealed. In a survey of 500 UK retailers commissioned

Data: Apple iPad ad ranked ‘worse’ than controversial Crush campaign
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Data: Apple iPad ad ranked ‘worse’ than controversial Crush campaign

Apple’s latest advert, “Worlds Made on iPad” has ranked lower than its Crush campaign, which received backlash from creatives. According to the marketing platform, System1, which ranks individual ads on

Data: 42% of channel resellers see cyber-security as a ‘top concern’
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Data: 42% of channel resellers see cyber-security as a ‘top concern’

Nearly half (42%) of channel resellers see cyber-security as a top concern, new research has revealed. According to a new report by BT Wholesale, managing risk is an overarching concern,

Data: TikTok helps boosts cinema footfall
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Data: TikTok helps boosts cinema footfall

TikTok has been attributed to driving footfall to the cinema, according to new data. In first-of-its-kind study in the UK, TikTok partnered with LiveRamp to analyse 12 film campaigns to

Data: Advertising budgets impacted by privacy legislation & signal loss
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Data: Advertising budgets impacted by privacy legislation & signal loss

Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State

Data: 67% of Brits consider nudge tactics as ‘misleading’
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Data: 67% of Brits consider nudge tactics as ‘misleading’

Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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