Data: Mobile games dominate with 71% of IP integrations

Mobile games are leading the way in licensing collaborations, new research has revealed. According to Layer Licensing’s, Licensing in Games Collab Tracker, almost three-quarters (71%) of IP integrations are in


Data: Retailers heavily investing in social media marketing to boost loyalty

Retailers are increasingly investing in social media marketing in a bid to attract more customers and boost loyalty, new research has revealed. In a survey of 500 UK retailers commissioned


Data: Apple iPad ad ranked ‘worse’ than controversial Crush campaign

Apple’s latest advert, “Worlds Made on iPad” has ranked lower than its Crush campaign, which received backlash from creatives. According to the marketing platform, System1, which ranks individual ads on


Data: 42% of channel resellers see cyber-security as a ‘top concern’

Nearly half (42%) of channel resellers see cyber-security as a top concern, new research has revealed. According to a new report by BT Wholesale, managing risk is an overarching concern,


Data: TikTok helps boosts cinema footfall

TikTok has been attributed to driving footfall to the cinema, according to new data. In first-of-its-kind study in the UK, TikTok partnered with LiveRamp to analyse 12 film campaigns to


Data: Advertising budgets impacted by privacy legislation & signal loss

Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State


Data: 67% of Brits consider nudge tactics as ‘misleading’

Two-thirds of British consumers (67%) have revealed they consider nudge tactics to be “misleading”, according to new data. According to a study by Twilio, 39% of UK consumers revealed they


UK Cyber Weekend online shopping spend up 5 per cent year-on-year – report

After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital


Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 – report

With ad spend growth slowing to 5.3 per cent according to the latest IPA Bellwether Report, new research from marketing efficiency platform, Lunio, reveals an emerging threat to dwindling budgets – invalid


SplitMetrics acquires App Radar in seven-figure deal

SplitMetrics, a US startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform, in a seven-figure all-cash deal. SplitMetrics said the acquisition creates the

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