InMotion Ventures ties up with Fleetonomy for launch of Havn premium chauffeur service

David Murphy
Havn is part of Jaguar Land Rover and will use a fleet of Jaguar's fully electric I-PACE models for the app-based chauffeur service

InMotion Ventures, Jaguar Land Rover’s venture capital and mobility services arm, has partnered with Fleetonomy to launch and operate its premium chauffeur service, Havn, in London, Havn. Fleetonomy provides AI-based, end-to-end platforms to help automakers, shared mobility operators and car rental companies launch, scale and optimize new mobility services.

The app-based, pre-booked chauffeur service will use a fleet of fully electric Jaguar I-PACE vehicles. Some of the Fleetonomy platform’s capabilities include accurate schedule planning, synchronizing optimal charging times and locations, guaranteeing that vehicles are positioned optimally according to demand, and ensuring that trips are completed smoothly without interruptions. Fleetonomy will also deliver white-labelled mobile apps for the service’s passengers and drivers, as well as CRM tools and a scheduling dashboard.

“Working with the right technology partner is an incredibly important decision for us at InMotion,” said Lars Klawitter, managing director Studio 107 at InMotion Ventures. “Fleetonomy’s AI-based platform shows great promise in providing new mobility platforms that fit within the Jaguar Land Rover pedigree of premium products and services.”

InMotion’s mobility services arm Studio 107 works closely with the parent company, Jaguar Land Rover, to build new services in the urban mobility sector. The name Studio 107 is a nod to the 107 per cent rule in motorsport. In qualifying, drivers who fail to set a lap within 107 per cent of the fastest qualifying time are not allowed to start. InMotion’s goal is to select the ideas that play to its strengths and develop them into winning businesses.