Open ad management company Sizmek has partnered with Retailigence to augment the companys on-to-offline marketing platform and enable brands to take consumers from click to brick.

The agreement, which currently only covers stores in the US but may be expanded beyond, integrates Retailigences database of over 20m products available at over 200,000 retail locations with dynamic location-based messaging the turns online purchase intent into in-store conversion.

Marketers will be able to seamlessly integrate Retailigence data directly into prebuilt ad templates, including store information, pricing, product information and availability, which can be updated in real-time to ensure customers arent disappointed.

“An increasingly amount of time is spent shopping online, but the vast majority of retail purchases still take place in stores,” said Jeremy Geiger, CEO of Retailigence. “Its more important than ever for brands to get all relevant information, such as real-time in-store product availability, to potential customers at precisely the moment its most relevant and/or needed.

“By partnering with Sizmek, were providing brands with the tools they need to connect with audiences through engaging, dynamic advertisements that increase foot traffic and impact conversion decision in the aisle and near the store.”

“In todays advertising environment, great digital ad creative is driven by how brands use data to make their content relevant and useful to mobile users,” said Andrew Bloom, SVP of business development at Sizmek. “Now, advertisers can deliver mobile ads that help customers find all the information they need to go shop at nearby stores with the right inventory in stock.”