Ad targeting

YouTube will ban targeted ads on videos aimed at children

YouTube officials are “finalizing” plans to ban targeted ads from running on videos that kids are most likely to watch, according to Bloomberg. The move comes after the Federal Trade

Ad targeting

Facebook to remove thousands of ad targeting options to prevent discrimination

Facebook is removing more than 5,000 ad targeting options to prevent advertisers from being able to discriminate against people based on their race or religion. The issue of discriminatory advertising

Ad targeting

Snapchat launches new location targeting features

Snapchat has added a pair of new location targeting features for advertisers within a new location Ads Manager toolbar, providing more options when hoping to target a specific type of

Ad targeting

Facebook makes changes to ads, following “Jew hater” targeting revelation

Facebook has made changes to its ad targeting, after it was revealed that it allowed advertisers to place ads directly targeting anti-Semites. Non-profit investigative journalism publication ProPublica found that it

Ad targeting

Only half of UK online ads aimed at women reach them, though mobile outperforms desktop

Only 50 per cent of UK online ad campaigns targeted at women actually reach them, but mobile outperforms desktop in terms of targeting more often than not. According to a

Ad targeting

Consumers arent as against targeted marketing as you may expect, research finds

39 per cent of consumers prefer to be targeted by marketing that delivers content relevant to their needs which, though not the majority, is still a sizeable proportion and a

Ad targeting

Snapchat Partners with Oracle for Offline Ad Targeting

Snap Inc, the company behind Snapchat, has signed a deal with Oracle Data Cloud – as it aligns its ad targeting with the likes of Google, Facebook and Twitter. The

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