Ad Week Europe

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Ad Week Europe

Native advertising company Sharethrough launches Enhanced Ads

Sharethrough has announced the launch of an Enhanced Ads product line to help advertisers improve the performance of their display and video campaigns with their existing creative assets and media

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Ad Week Europe

“OTT commercials suck”

Consumers are continuing to move away from viewing traditional TV and dedicating more – if not all – of their viewing time to over-the-top (OTT) video services. OTT, which is

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Ad Week Europe

Ian Livingstone explores gaming’s past, present, and future at Ad Week Europe 2019

Livingstone will share his expertise at Ad Week Europe Ian Livingstone, co-founder of Games Workshop and former executive chairman of Eidos PLC, will share his industry expertise with audiences at

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Ad Week Europe

Its time for brands to capitalise on voice marketing opportunities on AI assistants

With the introduction of digital assistants over the last few years and the rapid adoption of the technologies, the need to capitalise on voice marketing is growing each day. But

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Ad Week Europe

Five Key Takeaways for Transitioning to Vertical Video

People are spending more time on their mobile phones than ever before, and 99% of that time, they’re holding their phones vertically. Studies show that vertical video is an effective

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Ad Week Europe

“I don’t think it’s fast enough” – LGBTQ YouTubers call for better action from Google

Two prominent UK LGBTQ YouTube stars have called for better action and improved tools from Google in the wake of LGBTQ videos and channels being rendered invisible in the video

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Ad Week Europe

Another Google apology as brand safety concerns continue

Matthew Brittin, Google’s European chief, has apologised to brands and agencies following recent incidents when adverts from major companies and government agencies appeared next to extremist content on YouTube as

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Ad Week Europe

Tinder CEO Talks Making Money: “It actually helps the ecosystem”

“Whats great about advertising is that people are on Tinder to meet new people and discover new things, so its a perfect place for a brand which has a story,”

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Ad Week Europe

Ad Block Update: Ad Week Special

Ad Block Update is our fortnightly round-up of the latest developments in the ongoing battle between the ad industry and ad blockers. As Ad Week comes to a close –

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Ad Week Europe

Sir Martin Sorrell: “Move Into Digital as Fast as You Can”

Sir Martin Sorrell, CEO of WPP, took to the stage at Advertising Week Europe last night to discuss the industrys approach to digital and mobile, as well as touching on

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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