Sharethrough has announced the launch of an Enhanced Ads product line to help advertisers improve the performance of their display and video campaigns with their existing creative assets and media
Consumers are continuing to move away from viewing traditional TV and dedicating more – if not all – of their viewing time to over-the-top (OTT) video services. OTT, which is
Livingstone will share his expertise at Ad Week Europe Ian Livingstone, co-founder of Games Workshop and former executive chairman of Eidos PLC, will share his industry expertise with audiences at
With the introduction of digital assistants over the last few years and the rapid adoption of the technologies, the need to capitalise on voice marketing is growing each day. But
People are spending more time on their mobile phones than ever before, and 99% of that time, they’re holding their phones vertically. Studies show that vertical video is an effective
Two prominent UK LGBTQ YouTube stars have called for better action and improved tools from Google in the wake of LGBTQ videos and channels being rendered invisible in the video
Matthew Brittin, Google’s European chief, has apologised to brands and agencies following recent incidents when adverts from major companies and government agencies appeared next to extremist content on YouTube as
“Whats great about advertising is that people are on Tinder to meet new people and discover new things, so its a perfect place for a brand which has a story,”
Ad Block Update is our fortnightly round-up of the latest developments in the ongoing battle between the ad industry and ad blockers. As Ad Week comes to a close –
Sir Martin Sorrell, CEO of WPP, took to the stage at Advertising Week Europe last night to discuss the industrys approach to digital and mobile, as well as touching on
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry