Adform Archives - Mobile Marketing Magazine

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Movers and Shakers: Hyundai, IAB Tech Lab, The Ozone Project, Fox, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Adform

Adform introduces AI-powered cross-device targeting solution

Independent ad tech platform Adform has launched a cross-device targeting solution, which is backed by artificial intelligence (AI), expanding its existing identity management capabilities. The solution makes use of the

Adform

Teads and Adform partner for brand-safe programmatic

Media platform Teads has announced an official partnership with independent adtech platform Adform that will see Teads gain direct integration with Adform’s programmatic buying platform. The integration will enable Adform’s

Adform

Programmatic for Brands Masterclass – what you missed

Masterclassing’s Programmatic for Brands event brought together senior management from brands with programmatic experts to explore the issues surrounding programmatic advertising and how these can be tackled. The event, as

Adform

Newly-uncovered bot network HyphBot generated up to $1.3m a day in fraudulent ad traffic

Adform has uncovered ‘HyphBot’, an ad fraud operation generating fake traffic on over 34,000 domains – making it one of the largest bot networks ever seen in digital advertising. Active

Adform

Adform teams with Research Now for audience targeting through first-party data

Danish ad tech company Adform has partnered with Research Now, a digital market research company, to help advertisers optimise campaign delivery, measurement, and performance. The partnership will see Research Now’s

Adform

Adform has Reportedly Cut Eight Per Cent of its Global Workforce

Global digital media adtech company Adform has reportedly cut its global workforce by eight per cent. The Denmark-based company has made a number of redundancies across various tiers of the

Adform

Form and Function

David Murphy discusses the marriage of data and creativity with Jay Stevens, chief revenue officer at Adform. MM: So it’s a big, confusing digital advertising landscape out there Jay – tell us

Adform

Rubicon Partnership Opens Up Programmatic Ads on Spotify for Adforms DSP Clients

Ad-tech platform Adform has teamed up with Rubicon Project to enable Adform clients to buy 15- or 30-second Spotify audio ads programmatically through Rubicon’s platform, targeting Spotify’s free listeners via

Adform

Dmexco 2016 – Adform

David Murphy chats with Jurjen de Wal, product director of mobile solutions from Adform, about placing mobile at the centre of the companys proposition, and combining deterministic and probabalistic attribution

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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