American Express

Data: Retailers heavily investing in social media marketing to boost loyalty
American Express

Data: Retailers heavily investing in social media marketing to boost loyalty

Retailers are increasingly investing in social media marketing in a bid to attract more customers and boost loyalty, new research has revealed. In a survey of 500 UK retailers commissioned

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American Express

American Express buys Japanese restaurant booking platform Pocket Concierge

Financial services giant American Express has acquired Pocket Concierge, a Japanese restaurant booking service, for an undisclosed amount. Pocket Concierge, founded in 2011, gives users the ability to search and

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American Express

American Express and PayPal extend partnership to allow rewards points payments

American Express has expanded its partnership with PayPal to enable American Express customers to use their rewards points for PayPal purchases and enjoy a more integrated peer-to-peer experience. The deal

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American Express

Android Pay adds American Express support in UK

Android Pay has added support for American Express cards in the UK. The move comes after American Express support was added to Android Pay in Canada last month. The support

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American Express

AMEX partners with Uber to provide card members with exclusive in-app benefits

American Express (AMEX) has teamed up Uber to provide their platinum card members with an exclusive in-app Uber experience. The new ‘Uber Rides with Platinum’ benefit provides AMEX platinum members

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American Express

Amex Tops Financial Services Mobile Experience Charts

American Express has been voted the best financial services brand for mobile experiences in a study commissioned by Episerver and conducted by ResearchNow. The study questioned 1,000 smartphone and tablet

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American Express

American Express Testing Wearables and Facial Recognition Tech

American Express is working with tech firms to experiment with facial recognition and wearable technology, with the aim of expanding the capabilities of its mobile apps and delivering products to

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American Express

Bookatable Deploys Beacons to Promote London Restaurant Festival

Restaurant marketplace Bookatable is launching new beacon technology with the aim of pulling prospective diners into restaurants and boosting bookings across London. Bookatable has partnered with American Express to develop

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American Express

iPhone Mobile Wallet Rumoured to Team with Visa and Mastercard

As we approach the 9 September Apple event where the next iPhones, along with Apples fabled iWatch, are likely to launch, speculation is rife on new innovations. New reports suggest

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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