The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
Chinese eCommerce giant Alibaba has expanded its partnership with Awin, an affiliate marketing network. Alibaba.com is the second Alibaba Group brand to launch an affiliate program on Awin.com, following AliExpress.
A large number of UK businesses find it difficult to market to ‘Generation Z’, generally finding it easier to market to people from the same generation as themselves, according to
Argos was the first UK retailer to offer shopping via Google Assistant The number of people who own smart speakers is constantly growing, but the majority of users are reluctant
One in seven UK consumers has brought an item online through social media over the last year, mainly within the fashion and beauty categories, but one in 10 of those
A number of UK children now see ‘social media influencer’ and ‘YouTuber’ as professions they want to pursue – becoming more popular career options than veterinarian and teacher. A study
Marketers for sports and fitness wear bnds are regularly turning to social media influencers to promote their products – with 62 per cent of them having used an influencer at
Germany’s Axel Springer and United Internet have agreed to merge their rival affiliate network subsidiaries, Awin and Affilinet, to form one global affiliate network. The funds involved in the deal
Awin, the Axel Springer-owned affiliate marketing network formed by the merging of Zanox and Affiliate Window, has made a strategic investment in influencer marketing platform Tailify. The investment is aimed
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support