The past few weeks have been very interesting for Facebook. It has increased transparency by providing users with more information about why they are being targeted with an ad, and
People want to see authorities come down harder on tech firms that abuse their data privacy, with 71 per cent calling for tougher action in penalising companies that misuse third-party
The man who built the app that helped Cambridge Analytica to collect the data of tens of millions of Facebook users is suing the social network, claiming that the company
Cambridge Analytica’s parent company, SCL Elections, has been fined £15,000 for failing to comply with a request from the UK’s Information Commissioner’s Office (ICO) in relation to Facebook’s data scandal.
Karl Racine, the attorney general of the District of Columbia, has filed a lawsuit against Facebook, after this years earlier revelation that the social network had allowed Cambridge Analytica to
An investigation into Facebooks practices by UK lawmakers has revealed that the firm gave some developers special access to user data while restricting access for others. The revelations come following
Legislators from several countries have criticised Facebook and CEO Mark Zuckerberg for declining to answer questions about the social networks effect on democratic institutions. A special international hearing was held
Facebook is facing fresh criticism from industry figures, politicians and others following a scathing report in the New York Times that exposed rifts between the social networks leadership and detailed
The hundreds of thousands of people worldwide who analyse and interpret social media data must unite to create a global steering group focused on cross-industry guidelines for the ethical handling
As part of its investigation into how Facebook handled personal data during the Cambridge Analytica scandal, the British Information Commissioner has referred the social network to Irelands data watchdog, the
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst