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Facebook

Facebook updates news feed to provide more control and context to users

Facebook users now have more control over who comments on their posts and what content they see on their news feeds

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Facebook

News Corp pens content deal with Facebook in Australia

The agreement will bring The Australian national newspaper, the News.com.au news site, metropolitan titles – including The Daily Telegraph in New South Wales, Herald Sun in Victoria, and The Courier-Mail in Queensland – and regional and community publications to the Facebook News hub

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Facebook

Facebook opens up more avenues for creators to monetise their content

The social network has opened up the possibility to earn revenue from short-form video, updated its eligibility criteria for in-stream ads, opened access to in-stream ads for livestreams, expanded paid online events and fan subscriptions to more countries, and made it easier for creators to get access to fan support

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Facebook launches campaign to tackle COVID-19 misinformation

The ‘Together Against COVID-19 Misinformation’ campaign will show up on Facebook through a series of graphics featuring tips on how to spot false news

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Facebook

Facebook launches TikTok-like app for aspiring rappers

The ‘Bars’ app, created by Facebook’s New Product Experimentation (NPE) team, provides a platform for rappers to create and share raps using professionally-created beats

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Facebook

Facebook launches campaign to highlight the benefits of personalised ads

The ‘Good Ideas Deserve To Be Found’ initiative highlights the importance of personalised ads in helping people discover small businesses on Facebook and Instagram

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Facebook

Facebook reverses its Australia news ban

Following discussions between Facebook and the Australian Government, the social network has lifted its ban on news content

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Facebook

Facebook begins test to reduce political content in its news feed

The ‘temporary’ move will affect a small number of people in Canada, Brazil, Indonesia, and the US over the next few weeks

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Facebook

Facebook is going to give brands the power to avoid having their ads near certain topics

The solution will enable brands to select a topic, such as ‘Crime and Tragedy’, and Facebook would prevent their ads being placed near any content which falls under that category on the news feed

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Facebook

Facebook debuts its news hub in the UK

At launch, Facebook has added Channel 4 News, Daily Mail Group, DC Thomson, Financial Times, Sky News, and Telegraph Media Group to its previously announced partners

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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