Three years ago, just seven per cent of people in the UK owned a smart speaker. But growth since then has now made smart speakers the second most popular smart home device after smart TVs, which are owned by 49 per cent of people
With the escalating penetration of smartphones and improving internet infrastructure across APAC, the mobile device has become consumers’ primary gateway to the internet. According to a recent GfK study, accessing
Arno Hummerston, managing director and global product director of communications & digital at GfK, argues that analytics and measurement need to improve to match the power that mobile now wields
368m smartphone units were sold globally in Q4 2015, up six per cent year-on-year, according to figures from GfK. However, that increase didnt translate into an equivalent jump in revenues,
At last, says GfK managing director Arno Hummerston, its possible to measuring the ROI from mobile advertising. The ability to evaluate mobile ad effectiveness has long (in relative, digital terms)
Demand for smartphones in Southeast Asia has hit new heights in the first half of 2015, with sales up nine per cent year-on-year and almost 40 million units shipped in
Global smartphone sales made $96bn (£60.9bn) in the first quarter of 2015, up eight per cent year-on-year and breaking records for sales in Q1, with 4G adoption and strong growth
There are just 15 tickets remaining for the Mobile Marketing Retail Summit, taking place in London on 23 April. Retailers and FMCG brands so far confirmed to attend include Argos, Burtons,
Global smartphone sales set new records in 2014, with 1.2bn smartphones sold across the whole year, and sales of $115bn in just Q4, an increase of 20 per cent year-on-year
420,000 wearable devices have been sold in the UK so far throughout 2014, with a value of £51m. While wearables are becoming an increasingly accepted sector of consumer technology, and
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support