Hulu

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Hulu

Hulu and Amazon are chipping away at Netflixs dominance

Netflix remains by far the most popular TV and film streaming platform, but Hulu and Amazon Prime Video are slowly stealing its dominant share of the market. According to research

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Hulu

Disney is reportedly in talks to buy Comcast’s 30 per cent Hulu stake

Just a week after AT&T sold its 9.5 per cent stake back to Hulu, Comcast is reportedly in talks to sell its shares to Disney, leaving Disney in complete control

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Hulu

AT&T sells its shares back to Hulu, leaving Disney and Comcast in control

In a not totally unexpected move, AT&T has sold its 9.5 per cent share back to Hulu for roughly $1.43bn, allowing majority shareholder Disney to gain even more control of

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Hulu

Apple is rushing to close deals ahead of streaming service launch

Apple is still scrambling to get content providers on-board its anticipated video streaming service, which is expected to be officially announced at Apple’s showcase on March 25 in California. Apple

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YouTube and Hulu have taken millions of customers from pay-TV providers

Hulu and YouTube’s live online TV services are said to have attracted a combined 3m subscribers, according to Bloomberg. Although official numbers are not public, Hulu + Live TV has

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Disney is pursuing AT&T’s 10 per cent stake in Hulu

Disney is reportedly in talks with AT&T to acquire the carrier’s 10 per cent stake in video streaming service Hulu. Disney, which already owns 30 per cent of Hulu, is

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Hulu

Hulu is testing a new Pause Ad experience

In an effort to create a non-intrusive, viewer-initiated advertising experience, Hulu has begun beta testing its new Pause Ad feature during select paused content. Longer, invasive and unwanted ads will

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Discovery and Hulu ink live and on-demand content partnership

Discovery has penned an agreement with Hulu that will see the more of the media company’s live and on-demand programming added to the subscription streaming service. The multi-year deal will

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Spotify and Hulu launch joint subscription plan

Spotify and Hulu have linked up once again, this time offering customers in the US the chance to pay a single monthly subscription to enjoy both services. The $12.99-a-month subscription

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Sprint adds free access to Hulu on its unlimited plan

US telecoms company Sprint has teamed up with Hulu to bring the TV streaming service to new and existing customers on one of its monthly unlimited plans. Through the partnership,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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