The world’s fourth largest smartphone maker in terms of shipments, Xiaomi, has had a pretty busy the day – submitting an initial public offering (IPO) application in Hong Kong and
The UK’s four major mobile network providers splashed out £1.356bn between them on the first stage of an auction for 4G and 5G airwaves. EE, Three parent Hutchison, O2 parent
Three UK customers will not pay extra to have ads blocked on the network when the operator launches its ad blocking service in conjunction with tech firm Shine later this
UK mobile network O2 is to take over operation of mobile marketing proposition Weve, which was originally established as a joint venture between EE and Vodafone, two of the UKs
Sky is set to enter the mobile market, adding voice and data services to its customer offering following a multi-year deal with Telefónica UK that will see the broadcaster become
Three owner Hutchison Whampoa has confirmed its bid for Telefonicas O2, offering £10.25bn for the firms UK mobile unit, as Sky and TalkTalk also prepare official acquisition attempts. If Hutchison
Sky and TalkTalk have joined the bidding to acquire UK mobile network operator O2 from Spanish owners Telefonica. The bids come less than a week after Three owner Hutchison Whampoa
Three UK owner Hutchison Whampoa and its chairman Li Ka-shing, one of the richest men in Asia, are reportedly in talks to acquire O2, the UKs second-largest mobile phone operator,
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support