Hyundai

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Hyundai

Hyundai teams up with Spotify on digital storytelling experience

The ‘My City Unlocked’ experience features three emerging artists who take listeners on a virtual tour of their hometowns through a series of podcasts, videos, and annotated playlists

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Hyundai links up with BTS to promote EV brand

The Im On It track from BTS aim to raise awareness about what people can expect from the South Korean motor company’s Ioniq EV brand

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Hyundai

Movers and Shakers: Hyundai, IAB Tech Lab, The Ozone Project, Fox, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Hyundai

Hyundai and Aptiv to launch autonomous driving joint venture

Hyundai Motor Group and Aptiv, an eco-conscious technology company, are coming together to form an autonomous driving joint venture. As part of the program, both groups will design, develop, and

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Hyundai

Live Nation is launching a suite of AR products for music lovers

Live Nation, a live entertainment company, has announced it will launch a collection of customizable augmented reality products, aimed at optimizing the fan experience at Live Nation events around the

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Hyundai unveils smartphone-based car key

Hyundai has redefined what ‘keyless entry’ means with the development of a way to unlock and start its vehicles using just a smartphone. The ‘Digital Key’, which can be downloaded

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Hyundai invests in Uber rival Grab, agree to work together on future mobility services

South Korean automaker Hyundai is linking up with Grab, Uber’s Southeast Asian ride hailing rival and mobile payments platform, to help expand the car manufacturer’s future mobility services in Southeast

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Disney, Hyundai and Buffalo Wild Wings make interactive mobile video ads with AdColony

Mobile advertising platform AdColony, formerly Opera Mediaworks, has launched a suite of interactive mobile video products that aim to change how consumers engage with video content.  Early partners include Disney,

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Hyundai Launching Ad-supported Free Drive for Ioniq Electric Car

Over the past few years, ad-supported has become the norm for all manner of digital services – but Hyundai has taken it one step further, with a partnership that will see some

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Hyundai

Awards Preview – Most Effective Virtual Reality Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we take a

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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