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Marriott slapped with £18.4m ICO fine for data breach

A cyber-attack on Starwood Hotels and Resorts Worldwide in 2014 is estimated by Marriott to have left the records of 339m worldwide guests vulnerable

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Marriott inks integration deal with Grab

Marriott will gradually integrate into Grab’s platform across food delivery, payments, transport, loyalty and rewards, and advertising

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Marriott campaign uses scented OOH, day part and weather triggers to drive bookings

Marriott International has launched a campaign using scented out of home (OOH) day part and weather triggers, to tap into moments when people are looking for escape from daily life.

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Amazon’s Alexa becomes a digital butler at Marriott hotels

Amazon has announced that it has partnered with hotel chain Marriott International to provide its Alexa digital assistant to guests at a number of locations. Amazon Echo devices will be

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Marriott Teams up with GoInStore for Virtual Tours

Marriott International’s European Convention Network (ECN) has joined forces GoInStore, a London-based technology start-up, to provide meeting planners with virtual live tours of meetings and events facilities. The service, to

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When Premium Goes Programmatic – Celtra Case Study

Programmatic trading is transforming the way that marketers, publishers and brands can work, providing tools that reach more targeted audiences while still working at massive scale. The ability to reach

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Marriott Extends Mobile Requests Chat to Five Brands

Global hotel brand Marriott is expanding Mobile Requests, its two-way customer chat feature, to five additional brands in its portfolio. Offered as part of the Marriott Rewards app, Mobile Requests

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Marriott Trials Virtual Reality Room Service with Samsung

Marriott has partnered with Samsung to launch a VR (Virtual Reality) customer trial in its hotels. Dubbed VRoom Service, the program make Samsung Gear VR headsets available on 24-hour loan

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Marriott Short Film set for Release Across Mobile and Digital Platforms

Hotel chain Marriott International is looking to promote its brand with short film produced by its Content Studio unit that will release across the companys mobile-optimised site, as well as

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Marriott Fined $600,000 for Forcing Guests onto Expensive Wi-fi

Hotel chain Marriott International has agreed to pay $600,000 (£375,500) in fines after accusations that staff members were blocking mobile hotspots and charging guests up to $1,000 per device to

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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