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Movers and Shakers: SAP, Three, MMA, Teespring, Criteo, Kwalee, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Mobile remains fastest growing ad channel despite Covid-19: report

49 per cent of marketing professionals, up from 40 per cent in 2019, are allocating more than 25 per cent of their budget to mobile, according to a survey from Warc and the Mobile Marketing Association

MMA

With great power comes great responsibilities

Nicolas Rieul, public affairs board member at the Mobile Marketing Association France, calls on more to be done to protect companies and jobs from “monopolistic online platforms”. Directives like the

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74 per cent of marketers expect mobile budgets to grow in 2018

Almost three-quarters of marketers expect their mobile budget to increase next year, with a third expecting that increase to be 15 per cent or more, new figures from Forrester have

MMA

Movers & Shakers: Media IQ, Social Chain, Kargo, Liftoff, MMA

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the

MMA

MRC issues new guidelines for measuring location-based advertising

The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which

MMA

Mobile Effectiveness Increases in Asia Pacific

60 per cent of marketers in the Asia Pacific region currently attribute less than a tenth of their budget to mobile, according to research by Warc and MMA. Thats despite 60 per

MMA

MMA Launches New Chapter in Germany

The Mobile Marketing Association has opened a new chapter in Germany, the worlds fifth biggest mobile ad spend market, with founding member companies including Adsquare, Coca-Cola, Facebook, Google and Unilever.

MMA

Movers & Shakers: Blur Group, MMA India and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track

MMA

Brainstorm/MMA Survey Highlights Consumers Ambivalent Approach to Location Data

The majority of consumers (74 per cent) are happy to share location data with third parties. However, most (72 per cent) believe that companies are not taking adequate steps to

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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