MWC 2017

MWC: Cheetah Mobile – Opening Up

Johnny Li, VP international business development at Cheetah Mobile, tells us about the launch of Cheetahs Open Feed platform, how it was received at the show, and where the companys acquisition of

MWC 2017

MWC: TabMo – Bridging the Gap Between Programmatic and Creative

We meet with TabMo managing director Chris Childs to discuss the shifting focus towards creativity on mobile, and how its platform  can be used to optimise creative for devices and the audience.

MWC 2017

MWC: SpotX – The Changing Face of Mobile Video

Allen Klosowski, VP mobile & connected television at SpotX, discusses the evolution of mobile viewing habits from short-form content to full-length, and what that means for media owners and advertisers alike.

MWC 2017

MWC: Digital Element – Location, Location, Location

Charlie Johnson, UK & Ireland VP at Digital Element, talks about how marketers can make the best use of location in order to enrich their understand of consumer behaviours.

MWC 2017

MWC: YouAppi – Finding High-quality App Users

Moshe Vaknin, founder & CEO of YouAppi, talks us through how the company is helping advertisers find high-quality users in-app, and its re-engagement and video offerings, both launched at this years

MWC 2017

MWC: Spyke Media – The Year Ahead

We meet with mobile marketing consultant Keren Engoltz to find out more about Spyke Medias app business, and what she sees ahead for the company – and the industry as

MWC 2017

MWC: Tune – Making the Move to Mobile Best

Director of business development Simon Baptist explains why he thinks MWC 2017 lacked the big product launches of previous years, and how Tune is pushing the move to mobile best. For

MWC 2017

MWC: Seats Connected Experience simulator

Head of customer journey David Gendry takes us for a ride in Seats driving simulator, to show us the carmakers vision for the future.

MWC 2017

MWC: OpenX – The Evolution of Mobile Advertising

We discuss the past, present and future of the mobile ad industry with OpenX VP Maggie Mesa.

MWC 2017

MWC: Voluum – The Transparency Problem

We sit down on the Voluum stand with MD Gavin Stirrat to discuss the companys launch of cross-device and native functionality, the current issues around transparency, and what he made

More Stories

Video Interviews

Member Content