The National Basketball Association (NBA) has launched a new campaign to amp up excitement for the NBA Playoffs. As a result, the “Playoff Mode. It’s a Thing” campaign features iconic basketball moments featuring players
This past December, the NBA’s Dallas Mavericks teamed up with creative agency Groove Jones, to develop and launch an AR mural game starring the Mav’s power forward, Kristaps Porzingis. The
The NBA has penned a deal with Facebook that will see highlights from across all four of its leagues making their way to the social network’s Watch section. All NBA,
DeAaron Fox (NBA) The Sacramento Kings, one of the NBA’s four California-based teams, has linked up with text messaging platform Zipwhip to become the first professional sports team to begin
Secretive augmented reality startup Magic Leap has entered into its first sports partnership with the NBA and broadcaster Turner to bring digital basketball coverage to Magic Leap’s highly-anticipated, upcoming headset
The NBA has extended its partnership with VR technology company NextVR to deliver 27 live games during the 2017-18 season in VR, as well as a called Screening Room for
Nike has unveiled a line of smart clothing in the form of NFC-embedded connected NBA jerseys, ahead of the beginning of the 2017-18 season next month. The jerseys, which will
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support