NBA

WATCH: NBA spotlights iconic playoff moments in new campaign

The National Basketball Association (NBA) has launched a new campaign to amp up excitement for the NBA Playoffs. As a result, the “Playoff Mode. It’s a Thing” campaign features iconic basketball moments featuring players

NBA

Brooklyn Nets fans will soon be able to download their live onscreen game appearances

Brooklyn Nets fans will be able to download their live game appearances

NBA

Dallas Mavericks team up with Groove Jones to launch #KrisStops AR game

This past December, the NBA’s Dallas Mavericks teamed up with creative agency Groove Jones, to develop and launch an AR mural game starring the Mav’s power forward, Kristaps Porzingis. The

NBA

NBA highlights travel on to Facebook Watch

The NBA has penned a deal with Facebook that will see highlights from across all four of its leagues making their way to the social network’s Watch section. All NBA,

NBA

Sacremento Kings begin using next-gen RCS texting to connect with fans

DeAaron Fox (NBA) The Sacramento Kings, one of the NBA’s four California-based teams, has linked up with text messaging platform Zipwhip to become the first professional sports team to begin

NBA

Magic Leap teams up with the NBA to deliver AR basketball

Secretive augmented reality startup Magic Leap has entered into its first sports partnership with the NBA and broadcaster Turner to bring digital basketball coverage to Magic Leap’s highly-anticipated, upcoming headset

NBA

NBA to broadcast every game in the upcoming season in VR

The NBA has extended its partnership with VR technology company NextVR to deliver 27 live games during the 2017-18 season in VR, as well as a called Screening Room for

NBA

Nike introduces NFC-embedded NBA jerseys so fans can stay connected with their team

Nike has unveiled a line of smart clothing in the form of NFC-embedded connected NBA jerseys, ahead of the beginning of the 2017-18 season next month. The jerseys, which will

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