7-Eleven has integrated a new Mobile Checkout feature into its 7-Eleven app, which will let users in New York City pay for items straight from their phone and avoid the
In 2016, technology non-profit Urban Archive was launched in New York City, with the purpose of bringing both locals and tourists a more interactive way of exploring one of the
A bill being introduced today could make New York City the first city to ban the sale of location data to third parties. The bill would make it illegal for
After experiencing months of pushback and protests, tech giant Amazon has announced it will no longer be pursuing a New York City headquarters. Last year, both New York City and
New York state attorney general Letitia James has reached a precedent-setting settlement with Devumi LLC and related companies, who were accused of selling fake social media followers and activity on platforms
The New York Public Library is using Instagram Stories to make classic pieces of literature more appealing to younger generations. The library has teamed up with Mother in New York,
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform
At Mobile Marketing were proud to help tech companies showcase their cutting-edge solutions, whether its on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support