Millennial Media has completed its acquisition of Nexage, expanding its supply-side platform capabilities, bringing programmatic platform functionality in-house and creating one of the largest independent mobile marketplaces. The acquisition will
Programmatic marketplace Nexage has announced four new partners for its Nexage Connect initiative that aims to accelerate the availability of audience targeting data in mobile advertising. AppAudience, eXelate, Factual and
Programmatic marketplace Nexage has begun support for advanced mobile web retargeting, with the aim of enabling marketers to engage consumers as they move throughout the day. With more and more
Earlier this week, mobile ad platform Millennial Media announced it had paid $107.5m (£65.6m) – made up of $22.5m in cash and $85m in shares – to acquire Nexage, a mobile ad exchange
Mobile ad platform Millennial Media has acquired mobile SSP and ad exchange Nexage for $107.5m (£65.6m) in cash and stock. The acquisition underpins Millennial Medias business, enabling data and audience
Mobile advertising marketplace Nexage has reported a 227 per cent growth in programmatic spending through its systems, with brands and consumers both showing a massive shift towards mobile. There has
Premium mobile ad marketplace Nexage has released its latest Mobile Insights report, showing that mobile developers using its technology saw their revenues grow 165 per cent in 2014, significantly out-pacing
Mobile advertising exchange Nexage has enhanced its premium monetisation solution in the hope of appealing to mobile app developers. According to Nexage, developers are running increasingly complex businesses that must
If you didn’t make it to our Making Sense of Programmatic Buying event in London on 11 June, here’s another chance to enjoy the presentation given by Nexages Todd Tran
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry