Millennial Media and Nexage Finalise Acquisition

Millennial Media has completed its acquisition of Nexage, expanding its supply-side platform capabilities, bringing programmatic platform functionality in-house and creating one of the largest independent mobile marketplaces. The acquisition will


Nexage Adds Four New Partners to Audience Data Initiative

Programmatic marketplace Nexage has announced four new partners for its Nexage Connect initiative that aims to accelerate the availability of audience targeting data in mobile advertising. AppAudience, eXelate, Factual and


Nexage Unveils Retargeting for Mobile Web

Programmatic marketplace Nexage has begun support for advanced mobile web retargeting, with the aim of enabling marketers to engage consumers as they move throughout the day. With more and more


Industry Viewpoint: Millennial Media Acquires Nexage

Earlier this week, mobile ad platform Millennial Media announced it had paid $107.5m (£65.6m) – made up of $22.5m in cash and $85m in shares – to acquire Nexage, a mobile ad exchange


Millennial Media Acquires Nexage for $107.5m

Mobile ad platform Millennial Media has acquired mobile SSP and ad exchange Nexage for $107.5m (£65.6m) in cash and stock. The acquisition underpins Millennial Medias business, enabling data and audience


Nexage Reports 227 per cent Growth in Programmatic Spending

Mobile advertising marketplace Nexage has reported a 227 per cent growth in programmatic spending through its systems, with brands and consumers both showing a massive shift towards mobile. There has


Developers Grow Revenues by 165 per cent Using Nexage

Premium mobile ad marketplace Nexage has released its latest Mobile Insights report, showing that mobile developers using its technology saw their revenues grow 165 per cent in 2014, significantly out-pacing


Nexage Opens its Premium Monetisation Solution to Mobile Developers

Mobile advertising exchange Nexage has enhanced its premium monetisation solution in the hope of appealing to mobile app developers. According to Nexage, developers are running increasingly complex businesses that must


The Practical Programmatic

Programmatic is garnering a whole lot of attention – it’s forecast to account for more than 50 per cent of mobile spend by 2015 – but we still need to


Enjoy Nexages Presentation from our Making Sense of Programmatic Buying Event

If you didn’t make it to our Making Sense of Programmatic Buying event in London on 11 June, here’s another chance to enjoy the presentation given by Nexages Todd Tran

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