NHS England has unveiled a new campaign called ‘The Place to Go’, to raise awareness on how pharmacists can now supply prescription-only medicines when clinically appropriate. In partnership with M&C Saatchi,
The body-tracking AR lens, created in partnership with OmniGov at Manning Gottlieb OMD, enables Snapchatters to locate and educate themselves on key organs within the body
According to the BBC, the UK will be switching from its current Covid-19 contact-tracing app to a model more closely related to the technology used by Apple and Google. One
Online competition platform, Raffall, is reaching out to social media influencers and celebrities to use its SaaS to help raise money for the NHS, in the midst of the coronavirus
Amazon Alexa will now be able to provide people in the UK with expert health information thanks to a partnership with the National Health Service (NHS), the government has announced.
Health and Social Care Secretary Matt Hancock has worked alongside NHS Digital’s technology standards to launch his technology vision for the UK’s health service. This vision outlines plans to overhaul
As the NHS celebrates its 70th birthday, the UK government has unveiled a new mobile app for the free-to-use health service, enabling patients in England to get directly in touch
The ICO (Information Commissioners Office) has ruled that the Royal Free NHS Trust failed to comply with the Data Protection Act in its work with Googles DeepMind.The NHS started trials
Google’s AI company DeepMind has partnered with its first hospital outside of London, the Taunton and Somerset NHS Foundation Trust’s Musgrove Park Hospital, to roll out its controversial Streams app
Google’s DeepMind AI company received the records of 1.6m NHS patients on an ‘inappropriate legal basis’, according to National Data Guardian (NDG) Dame Fiona Caldicott. In a letter to NHS
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support