P&G

Olay talks AI: “Personalisation is something that’s very interesting to us”

The rise of AI and machine learning is impacting every sector, not just in terms of the marketing tools that exist to reach consumers with the right messages at the

P&G

Facebook to Allow Independent Audit of Ad Data

Facebook has agreed to provide information about the ads it displays via its platform for an independent audit by regulator the Media Rating Council (MRC). The decision comes several months

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