UK digital ad spend took a five per cent hit in H1 2020

Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn


UK digital ad spend crossed £7bn in H1 2019

Video display and search were the biggest drivers of growth


Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study

Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from


Digital ad spend on smartphones was over 50 per cent for the first time

Almost all digital ad spend growth in 2018 came from the smartphone, which increased  its share by 31.5 per cent to £6.88bn as marketers shifted their budgets into video. The


US digital ad spend reaches almost $50bn for first half of 2018

Digital advertising revenues reached their highest ever levels during the first six months of 2018 in the US, climbing to $49.5bn. In reaching almost $50bn, growth in digital ad spend


UK ad spend figures 2017: The Industry Reacts

Today, the news emerged that digital ad spend managed to grow by 14.3 per cent to £11.55bn in 2017, according to the latest report from the Internet Advertising Bureau (IAB)


Video is fastest-growing ad format, spend higher than banner for the first time

For the first time ever, advertisers spent more on video ads than banner ads in the first half of a year, with video now accounting for 35 per cent of


Digital ad spend crossed £10bn in 2016, driven by mobile videos huge growth

Mobile video is the fastest growing ad format, with spend more than doubling year-on-year to £693m. It accounted for 29 per cent of total digital ad spend growth in 2016.


Google, Accenture and Mark Zuckerberg investment fund back Canadian AI research centre

Google, Accenture, and the Chan Zuckerberg Initiative are amongst a host of founding sponsors for a new artificial intelligence (AI) research institute in Toronto, Ontario, Canada. The Vector Institute has


Mobile Powers S. African Digital Ad Spend Growth

Digital ad spend in S. Africa grew by 36 per cent over the last 12 months to R3.4bn (£193.2m), with mobile driving this growth, posting a 182 per cent year-on-year

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