Over the first half of the year, video and display ad spend actually grew, with video up 5.7 per cent year-on-year to £1.35bn and display increasing 0.3 per cent to £2.84bn
Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from
Almost all digital ad spend growth in 2018 came from the smartphone, which increased its share by 31.5 per cent to £6.88bn as marketers shifted their budgets into video. The
Digital advertising revenues reached their highest ever levels during the first six months of 2018 in the US, climbing to $49.5bn. In reaching almost $50bn, growth in digital ad spend
Today, the news emerged that digital ad spend managed to grow by 14.3 per cent to £11.55bn in 2017, according to the latest report from the Internet Advertising Bureau (IAB)
Mobile video is the fastest growing ad format, with spend more than doubling year-on-year to £693m. It accounted for 29 per cent of total digital ad spend growth in 2016.
Google, Accenture, and the Chan Zuckerberg Initiative are amongst a host of founding sponsors for a new artificial intelligence (AI) research institute in Toronto, Ontario, Canada. The Vector Institute has
Digital ad spend in S. Africa grew by 36 per cent over the last 12 months to R3.4bn (£193.2m), with mobile driving this growth, posting a 182 per cent year-on-year
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support