Christmas shoppers conduct most of their purchase decisions over dark social

80 per cent of Christmas shoppers will share holiday-related content, such as gift recommendations and requests, through what is known as ‘dark social’. Dark social is when people communicate directly


RadiumOne acquired by RhythmOne

Digital ad tech firm RhythmOne has announced that it has acquired leading data-driven marketing platform RadiumOne in an effort to transform the firm into an end-to-end provider for the digital


RadiumOne introduces online safety division, the first in the UK

Timmy Bankole will lead the new division Marketing company RadiumOne has become ‘the first ad tech business in the UK to launch a division dedicated to improving online brand safety’.


Affectv and RadiumOne Receive JICWEBS Anti-ad Fraud Seal

Affectv, which develops solutions to improve the internet by making advertising relevant, and data-driven marketing company RadiumOne have received a certification seal, that their processes reduce the risk of fraudulent


RadiumOne Aims to Bridge Gap Between Creative and Programmatic

Data-driven marketing firm RadiumOne has announced the formation of a new division that will aim to improve the creative quality of programmatically-served ads for both consumers and brands. The division,


36 per cent of Movie Marketing is Shared on Mobile

36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54


Dark Social Dominates UK Mobile Sharing

The way Britons share and interact with online content on smartphones is dominated by so-called Dark Social channels, such as email, text and instant messaging, rather than public social networks.


85 per Cent of App Revenue Comes from High-Value Users

Analysis of app usage on over 100m smartphones and tablets by marketing tech company RadiumOne has found that high-value users account for just 17 per cent of the audience, but


Movers & Shakers – Twitter, RadiumOne

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track


Almost Half of Christmas Gifts Will Be Bought Online

Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how theyll be buying there Christmas presents, with 45 per cent

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