Replug Archives - Mobile Marketing Magazine

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How BILD News Boosted Organic Visibility with a Winning ASO Strategy

App Store Optimization (ASO) is no longer optional when standing out in the app stores—it’s a MUST part of your holistic app marketing strategy. For BILD News, one of Germany’s

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How a Leading Ride-Hailing App Achieved Market Expansion with OEM Advertising

One thing is clear in mobile marketing: standing still is not an option. With rapidly growing competition, even established brands must find new ways to reach untapped audiences and achieve

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Ultimate Guide to TikTok Marketing for Apps: REPLUG’s Ebook

By Jovana Stanković, Marketing Manager at REPLUG TikTok stands out as a game-changer. With its unique blend of short-form video content and viral challenges, TikTok offers an unparalleled platform for

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The Power of ASO Screenshots: A New Ebook from REPLUG

By Jovana Stankovic, Marketing and Communication Manager at REPLUG The success of an app hinges on its ability to capture and retain user attention within mere seconds. As app marketing

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Enhancing the Ad Creatives Development Process for Effective Paid Campaigns in 2024

By Lorenzo Rossi, co-founder at REPLUG Ad creatives are a foundation for the success of paid ad campaigns, as they directly influence the audience’s captivation and conversion rates. This in-depth

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Making Your App Stand Out with REPLUG and Alternative App Stores

By Jovana Stanković, marketing manager at REPLUG In the world of apps, getting noticed is a big deal. There are so many apps out there that it can be tough

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Marketing mobile games: your guide for 2024

By Lorenzo Rossi, Co-Founder at REPLUG Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming

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Meet with the REPLUG Team at MWC 2024 for a Free Consultation

By Jovana Stanković, marketing manager at REPLUG Keeping up can be overwhelming in a world where technology and digital marketing evolve quickly. But what if you could keep up and

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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