Prism Platform, the ad company that span out of ad blockers Shine, has joined the IAB

The IAB UK has granted membership status to Prism, the ad company that emerged from ad blocking software firm Shine Technologies. Launched in 2015 as a controversial network-level ad blocker,


Shine Goes from Ad Blocking to Verification with Rainbow Rebrand

Shine, the Israeli firm that has been provoking controversy since it first announced its network-level ad block offering in May 2015, has rebranded. The new name, Rainbow, brings with it


Three Drops Ad Blocking Plans, Admits it Pissed Off Google

Three has abandoned its ad blocking plans, following a one-week trial in June. The UK mobile network operator had been working with Shine, which has been pushing its network-level ad blocking tech


Econet Signs up for Shine Ad Blocking

South Africa-based mobile carrier Econet Wireless has announced plans to deploy network-level ad blocking for its customers across Africa, making it the third operator to sign a partnership with ad


Shine Moves into Advertising with Brand Safety and Verification Hire

Shine Technologies has hired ex-AdTruth EMEA MD James Collier as its chief revenue officer. Shine said that Collier will be tasked with working with the ad industry to evolve the


Ad Block Update – Three, Pagefair, Ovum, New York Times

Ad Block Update is our fortnightly round-up of the latest developments in the ongoing battle between the ad industry and ad blockers. This time round, news of a network-level ad-blocking


Three Announces Network Level Ad-blocking Trial

UK mobile network Three has unveiled plans to trial ad-blocking technology at the network level next month, eliminating mobile ads for all users in a move it says it motivated


Ad Blocking More Like Climate Change than the Adpocalypse, says PageFair

The current trend towards ad blocking is more like climate change than the ‘adpocalypse’ it is often compared to; the growth in ad blocking by consumers is linear rather than


Unblock Chain

Another week, another slew of ad blocking news. Last Wednesday, the Government got involved when Culture Secretary John Whittingdale, speaking at the Oxford Media Convention, weighed into the argument, saying: “I


Adblock Plus: Acceptable Ads “An Experiment in Innovation”

As the ad blocking debate rages on, ad blocking firm Adblock Plus has issued a statement and published a blog post to explain/justify its Acceptable Ads whitelisting program. The program

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