Spotify

Spotify unveils new features for Megaphone platform
Spotify

Spotify unveils new features for Megaphone platform

Spotify has launched new new features for its Megaphone platform, aimed at helping podcast publishers maximise their revenues. According to the streaming giant, the advanced tools enhance both audience engagement

Spotify launches new in-house agency, Creative Lab
Spotify

Spotify launches new in-house agency, Creative Lab

Spotify has launched a new in-house creative agency, Creative Lab. According to the streaming giant, the move has been launched to collaborate with brands and agencies, driving creativity and enabling

Spotify encourages Gen Z to vote in General Election in new campaign
Spotify

Spotify encourages Gen Z to vote in General Election in new campaign

Spotify has launched a new three-week campaign to encourage Gen Zs to vote in the upcoming UK General Election, on 4 July. As part of the campaign, the streaming giant

In Pictures: Spotify launches largest global marketing campaign of 2024
Spotify

In Pictures: Spotify launches largest global marketing campaign of 2024

Spotify has launched its biggest global marketing campaign since its 2023 Spotify Wrapped. The new campaign,“ My Spotify”, celebrates its millions of listeners and all of the ways they listen

Spotify launches Glastonbury partnership bring personalised discovery to festival app
Spotify

Spotify launches Glastonbury partnership bring personalised discovery to festival app

Spotify has launched a new partnership with Glastonbury allowing festivalgoers to link their Spotify account to Vodafone’s Official Glastonbury App, receiving personalised recommendations on who to check out at the

WATCH: Spotify unveils latest B2B stunt Spreadbeats
Spotify

WATCH: Spotify unveils latest B2B stunt Spreadbeats

Spotify has launched a new B2B campaign, Spotify Spreadbeats, aimed at marketers, agencies and brand decision makers. The campaign is a first-of-its-kind music video made and distributed entirely in a

WATCH: Budweiser turns songs that mention the brand into targeted ads on Spotify
Spotify

WATCH: Budweiser turns songs that mention the brand into targeted ads on Spotify

Budweiser has unveiled ‘UninterruptAds’ in collaboration with Spotify, enabling the Anheuser-Busch InBev (AB InBev) brand to transform songs mentioning it into precisely targeted ads on the streaming platform. The project,

Q&A: Spotify’s Brian Berner unveils the symphony of mobile marketing
Spotify

Q&A: Spotify’s Brian Berner unveils the symphony of mobile marketing

Mobile Marketing Magazine sits down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user engagement within

Apple slams Spotify following €1.8bn fine over App Store ‘dominance’ in music streaming
Spotify

Apple slams Spotify following €1.8bn fine over App Store ‘dominance’ in music streaming

Apple has been slapped with a €1.8 billion fine by The European Commission for “abusing its dominant position” in the market for the distribution of music streaming apps, including Spotify,

Spotify launches in-app song psychic feature with UK marketing campaign
Spotify

Spotify launches in-app song psychic feature with UK marketing campaign

Spotify has launched its new Song Psychic feature that will help users find answers to questions via music. Inspired by fortune telling, the Magic 8 Ball and decision fatigue affecting

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

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Talking Mobile App Maturity with Airship

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David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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