Spotify global marketing boss on ‘realest’ Wrapped in response to ‘especially chaotic’ year

Spotify’s head of global marketing, Louisa Ferguson, has described this year’s Wrapped as the “realest” so far, despite something about 2023 feeling “especially chaotic” with regards to how people consumed


Spotify acquires Betty Labs to power live audio ambitions

Spotify aims to use Betty Labs Locker Room app to open up live audio to a wider range of creators and fans


Spotify brings desktop experience closer to mobile

Spotify has aligned its desktop and web experiences and brought them closer to its mobile offering


Spotify updates its mobile app home screens to put discovery at heart of experience

Following on from the ‘refreshed’ interface the platform introduced last year, listeners will soon be able to easily find and re-listen to their ‘recently played’ content, quickly dive back into unfinished podcasts, and be offered personalised recommendations


Spotify launches global commitment to women creators

‘Equal’ will shine a spotlight on women artists and podcast creators through a series of global partnerships, activations, and content experiences


Spotify to launch audio ad marketplace

The Spotify Audience Network will connect advertisers of all sizes with listeners of Spotify Originals & Exclusives, podcasts streamed via Megaphone and Anchor, and ad-supported music


Spotify launches podcast advertising in the UK

Spotify Podcast Ads give advertisers the ability to purchase pre-roll, mid-roll, or post-roll ad placements within episodes of podcast shows on a title-by-title basis


Spotify debuts Wrapped dedicated to advertisers

The experience highlights the music streaming platform’s first-party data and insights about the listening behaviours of its 320m users


Spotify launches its 2020 Wrapped campaign

The music streaming platform is leveraging OOH and social to create what it is calling a ‘global circle of gratitude’ for some of the world’s biggest artists, podcasters, and everyday playlist creators


USPS links up with Spotify to share letter carrier stories within podcasts

Spotify is featuring three 60-second podcast mini-stories across a range of podcasts, including Science Vs and Unlocking Us with Brene Brown, as well as targeted spots while users listen to music

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