Spotify

WATCH: On launches ‘Max Energy. Always.’ ad in partnership with Spotify

Running brand, On, has partnered with Spotify for its latest campaign, ‘Max Energy. Always.’, which highlights its Spring 2024 collection and teases the launches of its new Cloudmonster shoes collection.

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Spotify calls out Apple’s anti-competitive practices on consumers in new ad

Spotify has launched a new campaign that showcases the restrictions that Apple places on developers. Some of these restrictions prevent users from being able to easily learn about new deals

Spotify

Spotify CFO exits days after mass layoffs

Spotify’s Chief Financial Officer, Paul Vogel, has announced he will be leaving the streaming platform in March next year, days after the company announced it was laying off almost a

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Spotify global marketing boss on ‘realest’ Wrapped in response to ‘especially chaotic’ year

Spotify’s head of global marketing, Louisa Ferguson, has described this year’s Wrapped as the “realest” so far, despite something about 2023 feeling “especially chaotic” with regards to how people consumed

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Spotify acquires Betty Labs to power live audio ambitions

Spotify aims to use Betty Labs Locker Room app to open up live audio to a wider range of creators and fans

Spotify

Spotify brings desktop experience closer to mobile

Spotify has aligned its desktop and web experiences and brought them closer to its mobile offering

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Spotify updates its mobile app home screens to put discovery at heart of experience

Following on from the ‘refreshed’ interface the platform introduced last year, listeners will soon be able to easily find and re-listen to their ‘recently played’ content, quickly dive back into unfinished podcasts, and be offered personalised recommendations

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Spotify launches global commitment to women creators

‘Equal’ will shine a spotlight on women artists and podcast creators through a series of global partnerships, activations, and content experiences

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Spotify to launch audio ad marketplace

The Spotify Audience Network will connect advertisers of all sizes with listeners of Spotify Originals & Exclusives, podcasts streamed via Megaphone and Anchor, and ad-supported music

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Spotify launches podcast advertising in the UK

Spotify Podcast Ads give advertisers the ability to purchase pre-roll, mid-roll, or post-roll ad placements within episodes of podcast shows on a title-by-title basis

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