Q&A: Spotify’s Brian Berner unveils the symphony of mobile marketing

Mobile Marketing Magazine sits down with Spotify, Head of Global Sales & Partnerships, Brian Berner to discuss executing mobile-first marketing strategies to stay ahead of competitors, enhancing user engagement within


Apple slams Spotify following €1.8bn fine over App Store ‘dominance’ in music streaming

Apple has been slapped with a €1.8 billion fine by The European Commission for “abusing its dominant position” in the market for the distribution of music streaming apps, including Spotify,


Spotify launches in-app song psychic feature with UK marketing campaign

Spotify has launched its new Song Psychic feature that will help users find answers to questions via music. Inspired by fortune telling, the Magic 8 Ball and decision fatigue affecting


WATCH: On launches ‘Max Energy. Always.’ ad in partnership with Spotify

Running brand, On, has partnered with Spotify for its latest campaign, ‘Max Energy. Always.’, which highlights its Spring 2024 collection and teases the launches of its new Cloudmonster shoes collection.


Spotify calls out Apple’s anti-competitive practices on consumers in new ad

Spotify has launched a new campaign that showcases the restrictions that Apple places on developers. Some of these restrictions prevent users from being able to easily learn about new deals


Spotify CFO exits days after mass layoffs

Spotify’s Chief Financial Officer, Paul Vogel, has announced he will be leaving the streaming platform in March next year, days after the company announced it was laying off almost a


Spotify global marketing boss on ‘realest’ Wrapped in response to ‘especially chaotic’ year

Spotify’s head of global marketing, Louisa Ferguson, has described this year’s Wrapped as the “realest” so far, despite something about 2023 feeling “especially chaotic” with regards to how people consumed


Spotify acquires Betty Labs to power live audio ambitions

Spotify aims to use Betty Labs Locker Room app to open up live audio to a wider range of creators and fans


Spotify brings desktop experience closer to mobile

Spotify has aligned its desktop and web experiences and brought them closer to its mobile offering


Spotify updates its mobile app home screens to put discovery at heart of experience

Following on from the ‘refreshed’ interface the platform introduced last year, listeners will soon be able to easily find and re-listen to their ‘recently played’ content, quickly dive back into unfinished podcasts, and be offered personalised recommendations

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