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Samsung SDS and Syniverse partner for mobile payment platform launch

Syniverse CEO and president Dean Douglas (left) and Samsung SDS America CEO and president Scott Koo at the signing of the memorandum Samsung SDS and Syniverse have signed a memorandum

Syniverse

Awards Preview – Most Effective Loyalty and Rewards Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we look at

Syniverse

Facing up to the Challenge of Facebook and Google

Mary Clarke, CMO at Syniverse, shares her key takeaways from this year’s Dmexco event, which took place earlier this week in Cologne. The digital marketing industry converged on Cologne once again

Syniverse

Syniverse Invests $45m in Vibes

Syniverse has invested $45m (£31m) in mobile marketing firm Vibes, as part of a strategic partnership between the two companies. The investment is for a minority stake in Vibes, and will be

Syniverse

Hear From KiTTi, RoosterMoney and Mondo at the Mobile Marketing Finance Summit

The Mobile Marketing Finance Summit kicks off a week today, and we are looking forward to keynote presentations from KiTTi from Santander, Mondo, and RoosterMoney. Below are some of the

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Syniverse Study Highlights Consumers Mistrust of How Brands Use Personal Data

Consumer concern about the use of private personal data is putting emerging mobile business models and brand engagement strategies at risk. That’s the key finding of a new study commissioned

Syniverse

Talking Connected Consumers with Unilever and Syniverse

Sarah Mansfield, VP global media, Europe and Americas at Unilever, and Mary Clark, CMO of Syniverse, spoke together at Mobile World Congress in a session called “Integrating Interactions with the

Syniverse

Syniverse and Concur Work to Bring Real-time Messaging for Business Travellers

Mobile solutions company Syniverse is partnering with travel and expense management solution provider Concur to provide improve the reliability of its real-time messaging to business travellers. The partnership will provide

Syniverse

Syniverse Selected to Enhance Mobile Communication for Banco Santander Uruguay

Global transaction processor Syniverse have partnered with Banco Santander Uruguay to provide the bank with its Mobile Engagement for Customers solution. The agreement will enhance the banks current customer communications

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Syniverse Unveils Mobile Engagement Suite

Transaction processing company Syniverse has launched a mobile engagement suite aimed at helping companies securely engage with their customers and employees on mobile devices. The suite is comprised of two

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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